New features and improvements to Willow, newest first.
Willow Create
October 2026
More control over where Create finds its ideas and pictures.
NewCreate now shows which page of your website each post came from, skips outdated website content and lets you swap the photo behind a visual.
Summary
Q3 2026
Create plans your week and publishes to several channels.
NewCreate now designs visuals on your own photos and publishes one batch to several channels at once, with post types per channel. You can rename batches and profiles, and posts no longer use em dashes.
NewCreate now works with LinkedIn profiles, Facebook pages and Instagram business accounts, not just LinkedIn company pages.
ImprovedClearer errors for posts that can't be published or whose media has expired, a choice of link preview when a post has several links, and more reliable company tags on LinkedIn.
NewFor accounts on automatic scheduling, Create now plans and schedules next week's posts and emails you what is planned. Brand profiles take your own instructions, posts stay under 1,000 characters and series carry on until they are complete.
Create learns your brand, your files and your series.
NewEdit your brand colours, logo and the text on generated visuals without leaving Create, or recreate a visual with one click. Generated carousels can now go to Instagram and your other channels, not just LinkedIn, and Create has a fresh new look.
NewCreate can now plan a connected series, add more posts to a batch with one click and flag suspected duplicates instead of removing them. It also writes from team and careers pages, reads more naturally in Dutch and French, and uses your real brand fonts.
NewCreate now builds branded visuals and PDF carousels from your website's colours, fonts and logo, and accepts documents, images, audio and video as content sources. A more advanced AI engine writes better posts, including in other languages.
NewNew charts break down your posting activity by source and track streaks of consecutive weeks of posting. Deleted and expired posts are no longer counted.
ImprovedPosts match their content category better, and topics without enough substance are filtered out.
NewWillow Create arrives: add your content profiles, choose a LinkedIn channel and Willow writes and illustrates several posts for you to preview, edit and schedule from the new Create tab. You can also track the status of every generated post.
NewEvery quarter, customers get a personalised content calendar with 26 unique posts based on their expertise. Drafts land directly in the calendar to fine-tune and approve in one click, with best-time-to-post recommendations to maximise reach.
Mention almost every personal profile in scheduled LinkedIn posts.
NewTag companies and almost any personal profile in your LinkedIn posts, even by a non-exact name. Willow is one of the first social media management tools in the world to do this without restrictions.
NewSchedule and publish Instagram and LinkedIn carousels, with native PDF carousel support for LinkedIn.
NewWill, your AI LinkedIn expert on WhatsApp, can now read PDFs and PDF links, tag almost any LinkedIn profile, read your LinkedIn profile and fetch the impressions of your posts. He checks in with you once a week, sends you the link to each post he publishes and tweaks his writing style when you ask.
ImprovedAnalytics charts show clearer dates over 6 to 12 month ranges, and hovering a bar shows the full week (Monday to Sunday) it covers.
Will launches on Product Hunt and learns to listen, look and search.
NewWill now takes voice notes and images, sends images back, posts with a single image, searches the web and reads your recent LinkedIn posts. He can also tag organisations and your LinkedIn connections.
ImprovedImages for Instagram are now checked against Instagram's aspect ratio rules, with a clear error message when they don't fit.
NewWill, your AI LinkedIn expert on WhatsApp, can now connect to your LinkedIn account, propose posts and publish them for you, and read the links you send him.
Daily article recommendations, tailored to your industry.
NewDaily article recommendations tailored to your industry: follow curated lists, track keywords in Google and curate your own news feed. The more you interact, the better the suggestions get.