Introducing New Metrics

We care about how you interact with your social media and want to make sure you always know how you're performing 📈 in the blink of an eye.

• Impressions and engagement rates on all your posts for Facebook, LinkedIn Business, Instagram and Twitter - Easier than ever before, these metrics tell you which posts work well and which don’t. Impressions show how many people saw your post and engagement shows how many likes, comments and shares your post received. This allows you to optimize your socials for a healthy social media presence.
• Employee engagement - The employee leaderboard shows you how often someone with a personal LinkedIn profile posted through Willow. Understanding your employees engagement, allows you to stimulate and double down on the social media activities of your true in-house brand ambassadors.
• Analytics now are faster than ever. The difference is huge.
• You can now read your data up to 180 days back in time.
• We have a better way to show post performance with different filters and rankings.
  

Social Media Analytics help you to better understand the impact of your social media activities and to keep track of your goals. Are you 100% consistent? Which employee gained you the most post engagements? Which post resulted in the most impressions?