A platform, posts built from a profile of your business, and a dedicated coach so you post consistently, all year.
For the launch of Willow Create we went big. We made a music video, took over billboards and wrapped the occasional rocket ship.
The launch film
Watch the music video
Here's how it typically goes.
You're motivated to build a presence. You don't have a clear plan yet.
You're not sure what to say next. You have no structured inspiration to draw on.
Your posting turns irregular and reactive. You don't have a system to fall back on.
You decide agencies cost too much and tools take too much time. Your effort is lost.
We analysed 43,738 posts across 488 LinkedIn company pages. The pages that win don't post more, they post steadily. That's what it's all about and Willow makes it effortless for you.
Draft, approve and schedule social media posts across all your channels from one place.
A quarter of posts, drafted from a profile of your business — in your voice, not a generic prompt.
The person managing social usually figures it out alone. Willow gives you a coach in your industry who plans, brainstorms and unblocks you when the week gets busy.
200+ firms use Willow to build an authoritative LinkedIn voice: case insights, regulatory shifts and team wins, turned into content clients actually read. No partner time burned.
Read the law playbookWouter at ACS runs social across 10 pages and added 600+ followers. Carbofisc grows year over year. This is what happens when accountants finally talk.
Read the accountancy playbookMake your firm's point of view legible — frameworks-in-decks become frameworks-in-feeds. Willow turns work you already do into the presence you've meant to build.
Read the consulting playbookElly at EzwConsult built her HR personal brand over five years of coaching. Arjen at Introduce keeps a high-end consultancy visible without doing the work himself.
Read the HR playbookJackie at United Codes grows social while juggling COO duties. Itineris and other ICT teams turn technical expertise into approachable content.
Read the ICT playbookIn one year we grew our LinkedIn following by 31%, generated over 81,000 impressions, and consistently reach 100+ engaged viewers per post. After two years, we're starting our third with Willow — because it actually works.
The coaching sessions have been invaluable for someone with no marketing background. I always walk away with actionable insights — and a single point of contact for anything that comes up.
The fact that it's a Belgian company, based in Ghent, made a big difference. I prefer working with people nearby who understand the local market and mindset.
My Willow is all done for the coming weeks, so I'm switching it off for now. Everything is scheduled and things can calm down a bit.
Quotes verbatim from Trustpilot, the Willow reviews page, and published success stories · Numbers reflect customer-reported results
Thirty minutes, no commitment. We'll show you what Willow Create would draft for your business, live on the call and applied to your business.
“Besides the 1-on-1, my favourite part is the calendar view — that’s my daily dashboard of what’s going on and what’s upcoming.”