Answers for getting connected, publishing without friction, and getting the most out of Willow's platform — written by the same team that coaches our customers.
What to expect in your first week — profile setup, connecting channels, and your first scheduled post.
De Nederlandstalige versie van onze onboardinggids.
Link your own profile alongside your company page to post and get tagged directly.
What a coaching session covers and how often you'll meet.
What to check when a connected page or profile disappears from your channel list.
Common causes when a channel fails to connect, and how to reset it.
Re-authorise a channel whose access has expired.
Which admin rights each platform requires before Willow can post on your behalf.
Troubleshooting steps specific to LinkedIn company pages and personal profiles.
Troubleshooting steps specific to Facebook Pages.
Troubleshooting steps specific to Instagram business accounts.
Draft, preview and place a post on your calendar for any channel.
Publish the same draft to some channels and not others.
How mentions work across LinkedIn, Instagram, Facebook and X inside Willow.
Tag personal profiles and company pages without LinkedIn's usual restrictions.
Mention accounts in captions and images before you publish.
Mention accounts in a scheduled X post.
Where hashtags belong per channel, and how Willow suggests them.
Tag drafts by content type to keep your content mix balanced.
What the recommended time slot is based on for your account.
Add reminders and to-dos alongside your scheduled posts.
Upload and order a multi-page carousel for LinkedIn.
Get a Canva carousel design into the right format for LinkedIn.
Reuse images and video across drafts without re-uploading.
Fitting an image to the aspect ratio each platform expects.
Preparing video dimensions and length before you schedule.
Recommended dimensions for feed posts, carousels and Stories.
Where daily article recommendations come from and how they're ranked.
Follow topics relevant to your industry so you never run out of things to share.
Point Willow at the publications and subjects that matter to your firm.
Adjust or remove topics as your focus changes.
Save an article to turn into a post later.
What to check when your keyword monitor comes back empty.
A walkthrough of the dashboard — impressions, engagement, follower growth.
What each metric on your dashboard actually measures.
Each platform reports engagement differently — how Willow reconciles that.
Turn off link shortening for a specific post.
Update the card or bank details on file for your subscription.
Find and download past invoices for your account.
Manage who on your team has a seat in Willow.
Update company info, your name, and notification preferences.
Choose which updates from Willow land in your inbox.
Regain access to your account if you've forgotten your password.
What happens to your content and channels if you cancel.
Your coach answers the same day — no ticket queue.