Never miss an important day in your industry with Topical Calendars

Never miss an important day in your industry with Topical Calendars

Do you keep on forgetting important days in your industry, missing out on the opportunity to create a valuable post around it?

When you're tackling different tasks besides social media, it's easy to lose sight of those important days. Missing out not only means losing a chance, but it also means you have one less post idea ready to go.

A Topical post is one of the easiest, low-effort posts to create. To make sure you're always reminded of these days, we've released a new feature: the Topical Calendars!

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What is a topical?

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Topicals are your golden ticket to creating engaging social media posts that resonate with your audience.

These are posts that align with trending topics or events that everyone is talking about – think Black Friday, Employee Appreciation Day, World Mental Health Day, and more.

With Topicals, you can effortlessly leverage these conversations to boost your brand's visibility and engagement.

How does it work?

Our new feature is designed with simplicity in mind. Here's a quick guide to make the most of Topical Calendars:

• Go to the Ideas section in the Willow tool
• Indicate the topicals you want to communicate about
• The topical days will automatically appear as tasks in your calendar, so you'll never forget about them again! ‍
  

Our Product Manager, Alex, is happy to give you a tour of this new feature:

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Why Topical Calendars?

• Efficiency: Save time and energy with curated content ideas.
• Relevance: Stay updated with important days in your industry for content that resonates.
• Consistency: Build a social media calendar effortlessly.

No more missed opportunities, no more last-minute scrambling, and certainly no more watching your competitors steal the spotlight on key industry dates. With our Topical Calendars you stay on top of your social media game. Just subscribe to relevant Topical calendars for your business and you're ready to go!

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