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Mentioning Businesses & Employees

December 20, 2021

Today marks the day we can finally announce the long-awaited and highly requested feature that will highly improve your social media management: Mentioning Businesses & Employees in Posts

How Does Mentioning Work?

  1. Write your entire caption first
  2. Press the @-symbol on your keyboard
  3. The caption will be split automatically so you can find the right username for each social platform you have connected.
  4. Find the company or employee you want to mention
  5. Schedule your post. Set it and forget it.

💡 Important Tip! Write your post in its entirety first before adding mentions. We have to split the captions in order to do mentioning. This will help you avoid having to copy and paste too much.

Mentioning on LinkedIn

Mentioning a company on LinkedIn requires you to find and insert the exact handle. How do I find the handle? Read all about it here. Here's who you can mention and not mention on LinkedIn:

✔️  Businesses
✔️  Showcase Pages
✔️  Employees connected in Willow
❌  Other people

Right now LinkedIn does not allow you to mention people in Willow or any other tool. This is due to privacy restrictions.

Willow Product - Mentioning - LinkedIn
Mentioning companies and employees on LinkedIn

Mentioning on Instagram

Mentioning a company on Instagram requires you to find and and insert the exact handle. How do I find the handle? Read all about it here. Here's who you can mention and not mention on Instagram:

✔️ Businesses
✔️ People

Willow Product - Mentioning - Instagram
Mentioning companies and people on Instagram

Mentioning on Facebook

Mentioning a company on Facebook is as easy as just searching for the name. You'll eventually get the right company suggested. Here's who you can mention and not mention on Facebook:

✔️ Businesses
❌  People

Right now Facebook does not allow you to mention people in Willow or any other tool. This is due to privacy restrictions.

Willow Product - Mentioning - Facebook
Mention businesses pages on Facebook


Mentioning on Twitter

Mentioning a company on Twitter is as easy as just searching for the name. You'll eventually get the right company suggested. Here's who you can mention and not mention on Twitter:

✔️ Businesses
✔️ People

Willow Product - Mentioning - Twitter
Mentioning twitter profiles

Frequently Asked Questions

Can I tag personal profiles using a third-party scheduling tool?

Whereas tagging businesses is always possible, personal profiles can be tagged according to the social media channel's restrictions. Facebook never allows third-party scheduling tools to tag people. Instagram and Twitter do. LinkedIn allows tagging of employees connected in the third-party scheduling tool.

Why are these privacy restrictions in place?

For communicating personal data to third-party tools, every social channel has its own requirements. It's worth noting all third-party scheduling tools must adhere to these limitations (Just so you know it's not a limitation of our Willow product 😉).