Link tracking in Willow

We added link tracking to our Analytics tab so you can now measure the impact of the links you share on social media.

While it's pretty easy to see the amount of clicks on a LinkedIn post, it's impossible to deduct how many people clicked the url you shared.
With this new feature, you can now track if it's worth including urls in your post. And you can also see what type of posts get people to click.

Early use cases have also shown that posts that look unsuccessful on a surface level because they have few likes and comments, can actually be very successful in terms of link clicks.

We believe this feature will allow you to better measure the ROI of your social media posts.To see the stats, open your willow account, navigate to analytics and select links in the submenu.
‍