Personalised content calendars pushed to your account

Will creates a wider variety of posts and pushes them straight to your Willow account

Since we started working on Will, our AI-powered social media assistant, it's been our main focus to automate content creation without losing brand voice. We definitely don't want to contribute to the "Dead Internet Theory" either, and that's why we put a lot of effort into creating unique, quality content, even though it's automated. To make that happen, we've developed the following new features:

1. Content scoring and post generation for promotional posts and employee advocacy

Will now evaluates your content's effectiveness for employee advocacy and promotional posts. By analyzing various factors, Will assigns a usefulness score to each piece of content, identifying those best suited for amplifying your brand through employee networks.

2. Generating custom Willow Models for content ideation

Will can now create a tailor-made Willow Model for your company, offering a variety of post ideas categorized into promotional, educational, personal, entertaining, and employee-focused content. This structured approach ensures a balanced and comprehensive content mix aligned with your brand's objectives.

3. Automated 13-week content calendar for coaching customers

Will can generate a 13-week content calendar comprising 26 posts (two per week), utilizing high-scoring content from your website. If additional material is needed, Will  supplements the calendar with ideas from the Willow Model. This calendar seamlessly integrates into your company's Willow account, with posts automatically drafted for publication on Tuesdays and Thursdays over the next quarter.

These updates are part of our ongoing commitment to provide you with innovative tools that simplify social media management and enhance your brand's online impact. We look forward to seeing how you leverage these new features to connect with your audience more effectively.