Social media posts written by Will

Will writes your social media posts, respecting your tone of voice

We've launched an updated version of Will by Willow, the virtual social media assistant for SMEs.

As it's our goal to make social media more accessible for busy experts, we've focused on automating content creation without losing quality or authenticity.

To achieve this goal, we've trained Will to write educational social media posts. Therefore, he follows a well-defined process:

1. Gathering company Information

Will uses tools to extract basic information about a company from its website. This helps in understanding the company's values, mission, industry context and more.

2. Scoring website content

After mapping up to 200 URLs of a website, Will analyses the content from these URLs to assess their usefulness, particularly for educational purposes. He then assigns a "educational usefulness" score between 0 and 100 to the content.

3. Select relevant content  

From the scored content, Will chooses the top 10 items based on their educational usefulness scores. This ensures that only the most valuable content is used for creating educational posts.

4. Writing educational captions

Will the educational content from the selected URLs to generate social media captions for LinkedIn. These captions are designed to share knowledge, insights, and actionable advice tailored to the audience.

Why is this useful for your business?

It allows experts to repurpose the knowledge from their website and share it on social media. Will respects your expertise and tone of voice, and combines it with our social media knowledge to create high-quality drafts. While they'll still need a final check, this innovation dramatically reduces the time it takes to create educational content for your business page or personal profile.