Pay for the output, not the hours.

Name: Willow
Brand: Willow
Price: 289 EUR
Rating: 4.0 (120 reviews)

Every plan is a quarterly or yearly fee for a complete system: content calendars dropped into your platform, posts drafted in your voice, analytics, and a dedicated coach.

Kickstart

One Willow Create post a week, reviewed every quarter. Best for smaller teams who want to save dozens of hours and outshine their competitors on social media.

€289

per month · billed yearly · 2 months free

Plan, schedule & publish across LinkedIn, IG, FB, X
Personal Newsroom · daily article recommendations
13 Willow Create posts per quarter
Quarterly coaching calls

Book a free demo →

Pro

Two Willow Create posts a week, reviewed every month. Best for growing companies who want to grow company accounts and personal profiles through employee advocacy.

€545

per month · billed yearly · 2 months free

Everything in Kickstart
Multiple connected employee profiles
26 Willow Create posts per quarter
Monthly coaching calls
Custom templates & design

Book a free demo →

Custom

More personalised, less predefined. Best for large teams with unique needs who want to configure a set-up that matches their needs and helps them grow strategically.

Let's talk

priced per Output tier & brand

Everything in Pro
Multiple Willow environments
Tailored Willow Create volume

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Prices in EUR, excluding VAT. Yearly plans get two months free. Willow only costs a fraction of a social media freelancer, does most of the work, and you stay in full control. Willow users spend about one hour per week or less on social media planning.

What you get every month

A content calendar

Quarterly, personalised, dropped into your platform — ready to review.

Posts, created & delivered

Drafted in your tone of voice from a profile of your business. You approve, edit, or skip.

Analytics & reports

What's working, per channel and per employee. Link clicks, impressions, follower growth.

A dedicated coach

Someone who knows your industry and your business — not a ticket queue.

Built to flip the agency logic.

Agencies charge for hours. We charge for outcomes. You know what you're getting, and exactly what you're paying.

Traditional agency

Pay for time. Hope for output.

Hourly billing. Every call, every revision, every email is on the clock.
Scope creep. The proposal said three posts. The invoice said five hours of “strategy.”
You brief them, then wait. Approvals happen by email. Drafts live in their tool, not yours.
Surprise invoices. What did last month actually cost? Nobody is quite sure.
Pause or cancel means a fee, a notice period, or a renegotiation.

Willow

Pay for output. Stay in control.

One fixed fee. Monthly or quarterly. Same line item every period.
Defined deliverables. A calendar, a set of drafts, analytics, a coach. Written down upfront.
Approvals in your platform. Approve, edit, or skip every draft. You see the queue.
No billable hours. Talk to your coach as much as you need; no meter is running.
Yearly plans, monthly cancellation. 30 days' notice. No drama, no exit fee.

What's included in each plan.

Feature	Kickstart From €289 / mo	Pro From €545 / mo	Custom Let's talk
Platform
Channels LinkedIn, Instagram, Facebook, X	All four	All four	All four
Connected employee profiles For tagging & advocacy	1	Multiple	Unlimited
LinkedIn tagging in-platform	Unrestricted	Unrestricted	Unrestricted
Best-time-to-post recommendations
AI & content
Willow Create From your business profile	13/quarter · 1×/week	26/quarter · 2×/week	Tailored volume
Quarterly content calendars
Personal Newsroom Daily article recommendations
Stock photos & PDF carousels
Custom templates & design
Industry event calendars			Custom
Coach & service
Dedicated social media coach
1-on-1 calls with your coach	Quarterly	Monthly	Custom
Multiple coaches across verticals
Analytics & security
Engagement & link click analytics
Employee post tracking & advocacy
Exportable analytics
EU servers · GDPR-compliant

The questions we get on every demo.

Ask us anything

How long does onboarding take? +

Typically two weeks. Week one: kick-off, content audit and voice modelling sessions with each partner. Week two: first drafts in review, calendar shape agreed, success metrics defined. By day 14 you're shipping the first cadence.

How is this different from ChatGPT and a scheduling tool? +

Three things. First, the vertical dataset — we've been modelling professional services voice since 2018, so drafts don't sound like ChatGPT. Second, the human layer — a strategist who knows your sector reviews work weekly. Third, the workflow: calendar, approvals, audit trail and analytics built for regulated firms.

Can my partners keep their existing personal LinkedIn presence? +

Yes. Willow connects to existing personal profiles via official channel APIs. Nothing changes about the profile — Willow just sits in the background, drafts what would normally take partners hours, and waits for their approval before publishing.

What happens if a partner edits or rejects a draft? +

Every edit is training signal. We feed it back into that partner's voice model. By month two, the average partner approves 70%+ of drafts without rewrite; by month three, 87%. If a partner consistently rejects drafts, your strategist flags it and we rebuild the voice profile.

How do you handle compliance and audit? +

Every post and edit is logged with timestamp, author and approver. SOC 2 Type II is underway and expected mid-2026.

Where is our data stored? +

EU-only by default. Production data lives in AWS Frankfurt (eu-central-1). Voice models are trained per-tenant — your data never trains anyone else's model. On-prem and customer-managed-key deployments are available on the Custom plan.

Is there a contract length? +

Yearly contracts on Kickstart and Pro plans, with a 30-day notice period and our 90-day success guarantee: if you don't hit the agreed cadence and lift in the first quarter, we'll refund pro-rata or extend at no charge. Custom plans are negotiated per firm.

Do you serve firms outside the EU? +

Yes, we have firms across the UK, Switzerland and a growing presence in the Nordics. US expansion is on the roadmap for late 2026. Get in touch and we'll tell you when we're closer to your time zone.