Pay for the output, not the hours.

Every plan is a quarterly or yearly fee for a complete system: posts drafted in your voice, analytics, and a dedicated coach.

Kickstart

One Willow Create post a week, reviewed every quarter. Best for smaller teams who want to save dozens of hours and outshine their competitors on social media.

€241
per month · €2,890 billed yearly
  • Plan, schedule & publish across LinkedIn, IG, FB, X
  • 20 connected employee profiles
  • Personal Newsroom · daily article recommendations
  • 13 Willow Create posts per quarter
  • Quarterly coaching calls
Book a free demo →

Pro

Two Willow Create posts a week, reviewed every month. Best for growing companies who want to grow company accounts and personal profiles through employee advocacy.

€454
per month · €5,450 billed yearly
  • Everything in Kickstart
  • 26 Willow Create posts per quarter
  • Monthly coaching calls
  • Custom templates & design
Book a free demo →

Elite

Executive visibility for the people your company is judged by. Best for leadership teams who want a consistent, credible voice on LinkedIn without becoming full-time creators.

Let's talk
priced per participant
  • Everything in Pro
  • Positioning & content pillars per leader
  • Personal coaching for your leadership team
  • Executive content calendar aligned to company news
Book a free demo →

Extra

One system, however many brands or teams. Best for organisations running multiple business units, brands, or client accounts who need a dedicated workspace for each.

Let's talk
priced per workspace
  • Everything in Pro
  • A dedicated Willow workspace per brand or team
  • Tailored Willow Create volume per workspace
Book a free demo →
What you get with every plan
01

A dedicated business profile

Built from your services, audience, tone and point of view, so everything Willow creates is personalised.

02

Posts, created & delivered

Drafted in your tone of voice. You approve, edit, or skip.

03

Analytics & reports

What's working, per channel and per employee. Link clicks, impressions, follower growth.

04

A dedicated coach

Someone who knows your industry and your business — not a ticket queue.

Built to flip the agency logic.

Agencies charge for hours. We charge for outcomes. You know what you're getting, and exactly what you're paying.

Traditional agency

Pay for time. Hope for output.

  • Hourly billing. Every call, every revision, every email is on the clock.
  • Scope creep. The proposal said three posts. The invoice said five hours of “strategy.”
  • You brief them, then wait. Approvals happen by email. Drafts live in their tool, not yours.
  • Surprise invoices. What did last month actually cost? Nobody is quite sure.
  • Pause or cancel means a fee, a notice period, or a renegotiation.
Willow

Pay for output. Stay in control.

  • One fixed fee. Monthly or quarterly. Same line item every period.
  • Defined deliverables. A business profile, a set of drafts, analytics, a coach. Written down upfront.
  • Approvals in your platform. Approve, edit, or skip every draft. You see the queue.
  • No billable hours. Talk to your coach as much as you need; no meter is running.
  • Yearly plans, monthly cancellation. 30 days' notice. No drama, no exit fee.

What's included in each plan.

Feature Kickstart From €241 / mo Pro From €454 / mo Elite Let's talk Extra Let's talk
Platform
Channels LinkedIn, Instagram, Facebook, XAll fourAll fourAll fourAll four
Connected employee profiles For tagging & advocacy2020UnlimitedUnlimited
Workspaces Separate setup per brand or team1112–99
LinkedIn tagging in-platformUnrestrictedUnrestrictedUnrestrictedUnrestricted
Best-time-to-post recommendations
AI & content
Willow Create From your business profile13/quarter · 1×/week26/quarter · 2×/weekPer leader, monthlyTailored volume
Personal Newsroom Daily article recommendations
Stock photos & PDF carousels
Custom templates & design
Industry event calendarsCustomCustom
Coach & service
Dedicated social media coaches111 or 21
1-on-1 calls with your coachQuarterlyMonthlyCustomCustom
Support Email, chat & phone
Support reply time1 business day1 business day1 business day1 business day
Executive positioning & content pillars
Analytics & security
Engagement & link click analytics
Employee post tracking & advocacy
Exportable analytics
EU servers · GDPR-compliant

The questions we get on every demo.

Ask us anything
How long does onboarding take? +
Typically two weeks. Week one: kick-off, content audit and voice modelling sessions with each partner. Week two: first drafts in review, calendar shape agreed, success metrics defined. By day 14 you're shipping the first cadence.
How is this different from ChatGPT and a scheduling tool? +
Three things. First, the vertical dataset — we've been modelling professional services voice since 2018, so drafts don't sound like ChatGPT. Second, the human layer — a strategist who knows your sector reviews work weekly. Third, the workflow: calendar and analytics built for regulated firms.
Can my partners keep their existing personal LinkedIn presence? +
Yes. Willow connects to existing personal profiles via official channel APIs. Nothing changes about the profile — Willow just sits in the background, drafts what would normally take partners hours, and waits for their approval before publishing.
What happens if a partner edits or rejects a draft? +
Every edit is training signal. We feed it back into that partner's voice model. By month two, the average partner approves 70%+ of drafts without rewrite; by month three, 87%. If a partner consistently rejects drafts, your strategist flags it and we rebuild the voice profile.
Where is our data stored? +
EU-only by default. Production data lives in AWS Frankfurt (eu-central-1). Voice models are trained per-tenant — your data never trains anyone else's model.
Is there a contract length? +
Yearly contracts on Kickstart and Pro plans, with a 30-day notice period and our 90-day success guarantee: if you don't hit the agreed cadence and lift in the first quarter, we'll refund pro-rata or extend at no charge. Elite and Extra plans are negotiated per firm.
Do you serve firms outside the EU? +
Yes, we have firms across the UK, Switzerland and a growing presence in the Nordics. US expansion is on the roadmap for late 2026. Get in touch and we'll tell you when we're closer to your time zone.

Weekly posts in your tone of voice.

Never worry about what to post again. Book a free 30-minute demo and we'll build a slice of your business profile live, then show you the posts Willow drafts from it. No commitment — if it's not a fit, we'll tell you.

Book a free demo Read customer stories
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”
WS Wouter ScholiersPartner · ACS Accountants