Meet Will: The AI LinkedIn Expert we just launched on Product Hunt

What if turning a podcast episode or blog post into a polished LinkedIn post took less time than brewing your morning coffee? Meet Will, our new AI assistant who helps professionals post on LinkedIn—all via WhatsApp.

Who is Will?

Will is your AI sidekick for building a personal brand on LinkedIn. He lives in WhatsApp and these are his skills:

• Turn any article, podcast episode or blog post URL into a LinkedIn caption
• Understand voice messages, so you can talk instead of type
• Analyse your past LinkedIn posts to write in your tone of voice
• Suggest topics to write about and helps spark inspiration
• Even analyse images you send, though he can't post them (yet)

How the Product Hunt launch went (and what we learned)

We started preparing for the launch about a month in advance. We followed detailed checklists from Lenny's Newsletter and Social Growth Labs, and used a Notion template to coordinate all efforts. This included building a full asset library, social media posts for our channels, and content our team could easily share.

That said, not everything went as planned. The new website was only ready the night before launch, and while our Product Hunt page was finished a few days in advance, we missed a key growth lever: launching a "coming soon" page. Many of the top-performing products that day already had followers lined up weeks in advance. We didn’t.

We shared Will across Slack groups, LinkedIn, X, and startup communities. But one-to-many posts didn’t move the needle much. Where we saw real traction was through one-on-one DMs. Personal outreach on LinkedIn, built on years of growing our network, made all the difference.

In the end, Will received nearly 100 upvotes and over 50 thoughtful comments. We heard from people who were genuinely excited about the product and impressed by how personal, intuitive, and useful it felt.

Some of our favourite reactions:

• “The output is way better than other AI tools in the market.”
• “I’ve tried ghostwriters but hated how impersonal it felt. This sounds refreshingly simple.”
• “No dashboards. No stress. Just results.”

Still, not being featured meant we got little organic exposure on the platform itself.

Lesson learned: Give yourself more runway. Build your audience early. Make sure you have a long list of people you can contact. And know that if you're not featured, the chances of breakout success are slim.

But would we do it again? Absolutely. Launching Will sparked valuable conversations, surfaced real user feedback, and reinforced the strength of our community.

For more detailed insights about the launch, have a look at Ludwig’s video in which he explains what went right, what went wrong, and what we found a bit surprising.

For Willow users: What’s the difference between WhatsApp Will and Willow Will?

To make matters a little bit confusing, there are actually two Wills who live in two different worlds.

One is designed for individuals and lives in WhatsApp. The other is built for businesses and lives in your Willow dashboard.

Will for personal branding (WhatsApp Will)

This Will lives inside WhatsApp. He’s your go-to content buddy if you're focused on growing your personal brand on LinkedIn. You send him a voice note, a podcast link, or a blog post, and he replies with a ready-to-go LinkedIn caption written in your tone of voice.

This version of Will is built around spontaneity and simplicity. It’s one post at a time, based on your input. There’s no dashboard, no analytics—just you and Will, chatting in WhatsApp and publishing great content.

Right now, WhatsApp Will only supports personal LinkedIn profiles. But it's ideal for consultants, freelancers, and founders who want to stay visible without spending hours writing.

Will for company content (Willow Will)

This Will is fully integrated with the Willow platform and designed for teams and organisations. He doesn’t just help you write posts—he builds content calendars and creates educational posts based on your company’s website.

Posts created by Willow Will appear in your content calendar and can be fine-tuned, scheduled ahead of time, and tracked through analytics. This version supports LinkedIn company pages and other social channels, making it the more powerful choice for structured social media management.

In short, WhatsApp Will is your personal writing assistant. Willow Will is your full-stack content strategist.

What’s next for Will?

We are working on several exciting updates for Will.

WhatsApp Will is going to support uploading and posting images directly, making your posts even more visual and engaging. He will also be able to tag companies that are mentioned in your posts, which helps boost reach and relevance.

For Willow Will, we also have some exciting new skills on the roadmap, but more about that in a later update.

Want to start working with Will?

We're preparing a special promotion for Willow users to make it easier to start using WhatsApp Will. But first, we need to complete a few technical updates to make the integration seamless. We estimate it will take about 4 to 6 weeks to get everything set up.

Can’t wait? Just get started. It’s only €15/month for the first 1000 users anyway.

More information on www.heywill.ai