As you may have noticed, Willow has updated the dashboard to include more features and become more user friendly. Here is a breakdown of the upgraded dashboard.
Willow Dashboard
General performance
On the top of the page you can see your general performance over a given period of time. It will show you how much your engagement, impressions and number of followers have grown since your last check. This way you are always up to date with how your socials are doing and where you can improve!
Willow Dashboard Key Metrics
Content mix and Post streak
The dashboard also shows you a more detailed visual of your content mix and consistency when posting. A good content mix is important to ensure variation within your content, you can easily track this by selecting the most appropriate category every time you plan a post. Consistency gets rewarded by a social media platform’s algorithm in the form of more visibility and impressions, this is why it is important to post on a regular basis. The new consistency visual in our dashboard will help you achieve this.
Willow Dashboard content mix and post streak
Employee advocacy metric
In terms of employee advocacy, you can see which employees are advocates for your social media channels thanks to the handy overview on our dashboard. Employees are ranked based on who is posting the most in the given period. Employee advocacy is a crucial part of your social media growth because it gives your company credibility online and sends a positive image of the company to both potential clients and potential employees.
Calendar published and scheduled
To make it easier for you to have a quick overview of all the posts lined up, Willow now has a handy carousel that allows you to view the planned posts how your audience will see them once posted. The carousel also makes it very easy for you to scroll through all posts and make sure they are visually a good fit for your company’s social media and company image.
Built-in News Feed
Willow places great importance on posting news articles that help to increase your credibility and professional image online. This is why we added a small overview on our new home page that gives you the articles best suited to your posting habits and preferences. This way you can read and select the perfect article right upon logging into Willow!
.png)
.png)
