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Authentic social media content content with AI support

Will is an AI agent who works as a virtual social media assistant to create social media content in your style, about your expertise. Available for company content via Willow and for personal branding via WhatsApp.

  • Finally write great social media posts without wasting hours.
  • Co-create based on your industry knowledge.
  • Turn your ideas into authentic posts.
Will for personal useWill for company contentWill, the social media AI agent, pointing down
Whatsapp conversation with Will by willow
willow.co/ai-assistant

Thought leadership in minutes, not hours

Our social media AI agent creates educational content to increase your company's authority and personal content to launch your experts' personal brands.

Industry knowledge

Get content suggestions that are a perfect fit for your niche.

Great content mix

Suggestions for all sorts of posts, from promotion to thought leadership.

Whatsapp conversation with Will, the AI social media agent. Someone shares a link and he saves it.

Get more input from the experts at work

Your colleagues say they’ll add it to their to-do list but we all know they won’t do it. So why not take care of it right then, right there?

Easy access

Anyone in your team can share drafts, links or photos.

Drafts into posts

Quick drafts can easily be turned into posts with Will's help.

Fill your content calendar with fitting ideas

After carefully studying your company, Will can create a tailor-made content calendar just for you. He doesn't need your input, but he does get better results if you spend some time with him.

Industry knowledge

Get content suggestions that are a perfect fit for your niche.

Great content mix

Suggestions for all sorts of posts, from promo to thought leadership.

Will, the social media AI Agent, working on his computer

Get a full calendar without clicking a single button

Willow users get a quarterly calendar full of social media ideas and posts. Just open the Willow app and approve your drafts to show up consistently with great content.

Written by Will

Get content suggestions that are a perfect fit for your niche.

Reviewed by experts

Suggestions for all sorts of posts, from promo to thought leadership.

Experience the future of B2B social media management with Will

Get Beta Access

Is Will any different from ChatGPT?

Yes. Will is more than a generative AI tool. Will uses ChatGPT, just like you. On top of that, he does a lot of other things that ChatGPT can't do. He combines multiple tasks and he's much more critical about the output. Moreover, Will has a much better memory. Once he's created your company profile, he can always create posts that are in line with your DNA.

The three pillars of Will's content

1. Company profile creation

Will scans your website to create a company profile with information about your values, target audience, USPs and what you do.

2. Critical content review

Will reviews your content and gives it a score based on its utility for social media posts. He only uses the content with the most educational value.

3. Social media expertise

Will follows detailed instructions to create top-notch social media posts. He's looking after all the details. Getting this right yourself, would cost you 5+ prompts.

Will makes the news...

"In Conversation with Ludwig Dumont from Willow about Will "
Willow launches virtual social media assistant Will
Will is your virtual social media assistant

Experience the future of B2B social media management with Will

Get Beta Access