Willow Academy

5 min read

What is the best way a small business can spend it to get the most mileage out of it? We posed this question to the experts: Seth Godin, Rand Fishkin, and Louis Grenier.

4 min read

Word of advice: If a social media agency/tool promises you rapid growth (grow your followers x times in a matter of days), ask a lot of questions and think long term. Will a tactic like using bots fuel your "growth" over the next 5 years?

6 min read

If you're already knee deep in social media designs, channels, and analytics and it's getting out of control, you've come to the right place. No pressure, but a social media plan can make or break your efforts on social media. Here's why.

4 min read

TL;DR Your measure of success on social media is derived from your goals as a business. Let's go a bit into detail about what that means.

8 min read

Repurpose Content in 2024

Learn to repurpose your original content for more reach while saving time on your social media.

4 min read

Social Media for Lawyers

Your law firm's presence on social media, particularly LinkedIn, is no longer optional. It's a powerful tool to connect with clients, establish your expertise, and foster trust. In this blog post, we'll share 9 content ideas that have helped over 200 lawyers we've worked with improve their social media presence.

9 min read

The best performing content for Real Estate

As in many industries, social media has grown in importance for real estate. However, it is difficult to find engaging content. This article offers inspiration and ideas on the best-performing content for real estate.

6 min read

What Should I Post on Social Media?

Here's what you should post on social media to build on your brand, generate leads, and establish your employer brand.

4 min read

Entrepreneurs deserve to be put in the spotlight. On today's agenda aren't Bill Gates or Elon Musk, but promising start-up companies from Belgium targeting SMEs and companies with their clever solutions.

5 min read

‘Doing it right' on LinkedIn has many perks. From growing awareness around your company to people actually buying your product or service - throughout the whole sales funnel there are infinite opportunities for entrepreneurs. And it doesn’t have to be a struggle, nor cost a lot of time.

7 min read

It must come as no surprise that having a strong personal brand as a consultant is essential. But where to start? In this blog, we explain step by step how you can use social media to build your personal brand.

8 min read

In this article, we’ll take a closer look at the benefits of personal branding and the 5 steps you can take to start building your personal brand as a CEO.