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Grow your socials on auto-pilot

Stand out on social media thanks to expert advice, intuitive tools and a super smart AI Agent who automates most of the work for you.

  • Talk to marketing experts to optimise your strategy.
  • Post consistently thanks to Will's endless energy.
  • Visualise your content in our intuitive tool.
Learn all about it in a free demo
circular image of Will, the virtual social media agent

The powerful combination of an intuitive platform, a marketing expert, and a social media AI agent.

Meet the AI agent who runs your social media

Will is the perfect assistant to help you create social media content in your tone of voice

Company content

Get quarterly social media calendars based on your company and unique expertise.

Personal branding

Chat with Will to turn your personal experience and ideas into solid social media posts.

Meet Will by Willow

Schedule three months of content in one sitting

Create, schedule, and publish engaging social media content in just a few clicks. Create a plan for the weeks to come so you don't have to worry about your social media for a while.

Best times to post

Maximize reach by picking the best times to post.

Draft and Approve

Work together as a team on your social media.

Discover how sceduling works

Keep track of the latest industry news

Fill your social media channels with high-quality content. Thanks to your daily recommended articles you’ll always be the first to post about the latest industry news.

AI Recommendations

Smart suggestions based on what you like and post.

Sources & Topics

Follow influencers, sources and relevant industry topics.

Go to the newsroom

All your stats in one clean dashboard

Get a streamlined view of your performance. Analyze your data for trends and insights. Monitor all your social accounts and posts from a single dashboard.

Channel Level

Zoom in on your performance on specific social channels.

Post Level

Analyze at post level to uncover what resonates.

Dive into the analytics
Social media analytics overview dashboard
Social media post ideas for example customer testimonial

Find ideas for the best content mix

Not sure what to post? With Willow's content ideas library you find inspiration for each of your goals. Never find yourself staring at a blank content calendar again.

Categorized by Goal

Inspire, educate, promote, or build an employer brand.

Add to Calendar

A single click adds a Post Idea to your calendar.

Discover more post ideas

Work alongside marketing experts

Get in 1-1 calls with our social media experts or ask your questions during our open office hours. There's always an expert available to coach you and give your personalised feedback.

Strategy sessions

Discuss your social strategies in quarterly online workshops

Social media expertise

Always know the latest trends and best practices

Meet your future coaches
Willow social media coaches
On LinkedIn, there aren’t many professionals from our area who have NOT seen us around. Everyone has somehow heard about Red Poppy before. That’s just perfect!
Lies Therssen
Founder
Red Poppy
Open success story
We wanted a platform that was easy to use, helped us create structured content calendars, and allowed us to schedule and publish posts automatically. Willow gives us exactly the user-friendliness and structure we were looking for.
Silke Cleys
Branding & Social Content Creator
Altro Vastgoedgroep
Open success story
"Willow has been a true partner in helping us grow our online presence. Their platform is easy to use, but what really makes the difference is the personal support. We’ve learned so much from the team and it shows in our results."
Andrea Leroy
Communication & Marketing Officer
Axis group
Open success story
“I don’t want to spend too much time on social media, but I do enjoy writing thought-provoking posts. Willow helps me balance both.”
Inge Neels
Founder & Managing Partner
Pono
Open success story

Start reaping the benefits of a consistent social media approach

With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.

Willow sales team: Floor, Brent and Ludwig
Talk to one of our experts