Every Willow account comes with a named coach. Video sessions to set the direction, and a chat thread in between for the day-to-day — a post to review, a question about the platform. Not a chatbot. Not a ticket queue.
You get a named coach, and the rest of the team behind them — for a technical question, a custom visual, or a second opinion on difficult copy.
A Willow customer from the very start, and a coach on the team since May 2026. Deep experience with law firms, and a seasoned social media marketer besides. Spends her weekends with horses.
With Willow since April 2024. A copywriter and marketer by trade, and the person to hand a complex or technical subject to — he gets it translated for a B2B audience. Football otherwise.
With Willow since the start of 2024. Runs the operational side and is often the first person you reach — especially for a technical question, or when you want custom visuals. Also the photographer behind much of what you see here.
Between them the team has worked alongside 1000+ teams in law, HR, IT, accountancy and consulting.
Two different things, deliberately. One is scheduled and strategic; the other is quick and practical.
You are matched to a coach who works your industry, by name, from the first week. The same person for the life of the account — not a rota, not whoever picks up the ticket.
A scheduled call with your coach. You go through what worked, what didn't, and what the next stretch should look like — the calendar open in front of you both. This is where strategy gets decided.
Message your coach whenever something comes up between sessions. A post you'd like reviewed before it goes out, a question about tagging or scheduling, a second opinion on a headline. Same-day is the default.
Coaching is most active in the first 90 days, while the habit is still forming. After that it moves to a monthly or quarterly check-in. The goal is independence, not dependency.
Most people running social at a service firm are doing it alongside their real job, with nobody to check their thinking.
The blank page is easier with a sounding board. Your coach helps you decide what is worth saying this quarter, and what to leave out.
Consistency is the hard part, and it is the pillar everything else rests on. A standing session is what keeps a slow month from becoming a silent one.
A sharper opening line, a clearer ask at the end, a tone that sounds like your firm. Small changes, made before the post goes out rather than after.
The ongoing coaching and accountability make a huge difference. I still review everything, but now there's structure and support. That's what I was missing.
My coach knows what she's talking about and she gives me valuable ideas. She has a different character than I have and that helps me make progress.
When social media isn't the top priority, a dedicated coach and platform can mean the difference between barely posting and scheduling more than 100 posts in a year.
Coaching is named in every one of our 45 published case studies. Read them here.
Agencies bill for hours and keep the work in their tool. Software hands you a dashboard and wishes you luck.
Coaching is included in every Willow plan — monthly on Pro, quarterly on Kickstart. There is no separate coaching fee and no hourly rate. See how the plans compare, or read the full agency comparison.
Thirty minutes with the person who would actually work with you. No deck.
“My coach her support helped me to improve my marketing and develop new ideas.”