Why your analytics might be different in Willow

We strive to keep your data in your Willow Analytics tab always up to date. However, there may be a few hours of delay as we collected data from the different channels that are added to your account. Therefore, it's not impossible to have a slight difference in data, for example in your total amount of followers.

This should only be a temporary difference, though. When you come back to Willow after a few hours, the data will have been updated.

Likes and comments on Willow vs on your own channels

Likes and comment counts of Facebook posts might be different on our analytics than asthey appear on Facebook for some posts. The reason for that is that Facebook counts the reactions and comments across all shares of a post. So if your post has no likes and its shared 5 times with people liking every share once, then our analytics will show that the post has 5 likes because that is the information Facebook returns to us. The same happens to comments and other metrics.

Impressions on LinkedIn

We are unable to obtain Impression data for personal posts on LinkedIn. This is a limitation of their API and LinkedIn has stated they have no immediate plans to open this data to public access. Usually other tools can't provide this either. If they do, they might risk a punishment by LinkedIn.

Any posts made via a personal account (i.e. not a page), will show engagement data like likes and comments but no impression data.