Customer Success / Connecting channels / Facebook connection issues
Connecting channels

Facebook connection issues

If you are having trouble connecting your Facebook page to Willow, follow these steps to troubleshoot.

3 min read · Last updated April 25, 2025

Below is a list of potential solutions you can try to ensure your channel shows up in Willow.

Check if your account has the right credentials

You need to be an admin on the account that you want to connect. Meta has a variety of roles that users can have (like editor, view-only) but it is vitally important that you are an admin or you will not have the permissions needed to connect your page to Willow.

By navigating to Meta Business Suite → Settings → People, you can check that you have the right permissions. Below, you can see two user types: Full Control and Partial Access. You must have Full Control.

Meta Business Suite People settings listing users with Business portfolio access of Full control or Partial access

If you do not have full control, you must ask someone with full control to grant you this. They can do this by clicking on the 3 dots to the right of your name and toggling the permissions.

Check that your page is connected to your Meta account

If you are using a Business Portfolio (Meta's new page management system, this is now the default), you should check that your page is available to integrate. To do this, go to Meta Business Suite → Settings → Pages:

Meta Business Suite Pages settings with one Facebook Page listed and the Add button at the top right

If your page does not show there, you should click Add → Claim an existing page → Follow the steps to add the page. Once done, your page should show up.

This process is the same for Instagram pages.

Check that you are assigned as a user to the page

Often, users might be an admin on the Business Portfolio but not on the Pages managed within the portfolio. To check if this is the case, go to Business Suite → Settings → Pages and click on the page you are wanting to connect.

You should ensure that:

  1. Your name appears in this list - if not, add yourself as someone with Full Control. If you cannot do this then you need to ensure your account has the right credentials. See the first solution in this section.
  2. That you are assigned Full Control. If you have partial access, you should change this.
Facebook Page details in Meta Business Suite, People tab, showing one person assigned with Full control and a Manage button

Ensure you are giving Willow access to your pages during integration

After adding a channel from Willow, you'll be taken through Meta's integration process. If it's the first time you're doing this, the first screen will look like this:

Meta login dialog asking Continue as Alex Martinsmith? with a Continue as button and a Not now button

You should click continue and you'll get presented with the below screen. Here, it is preferred that you select the option "Opt in to all current and future businesses". However, if you do not want to give Willow access to all the portfolios you are an admin of you must make sure that you select the business portfolios that the page you are wanting to connect is a part of. We cannot access any pages that you do not grant us access to.

Meta dialog Choose the businesses that you want Willow to access, with Opt in to all current and future businesses selected

Clicking continue will show this page. Again, it is preferred that you grant us access to all current and future pages but if you want to remove access to a few you should ensure you select the right pages.

Meta dialog Choose the Pages that you want Willow to access, with Opt in to all current and future Pages selected

⚠️ It is important to note that selecting "Opt in to current Pages/Businesses only" will not give us automatic access to any new accounts you add in the future.

If you have already connected your account before, you'll see this screen. If your page is not showing, you should click Edit previous settings and follow the above steps to ensure you have given us permission to access your business/page.

Meta dialog Reconnect Alex Martinsmith to Willow? with an Edit previous settings link
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