Learn to repurpose your original content for more reach while saving time on your social media.

Here's how to strengthen your connection with your network on LinkedIn

What are the essential elements of a good Linkedin post? Let's take a look at what it means to post the right way on LinkedIn.

Are you preparing to hire? Are your customers present on LinkedIn? Do you want to build your business brand and employer brand?

The answer may not surprise you.

"Be Human." We see this phrase thrown around all the time like its meaning is obvious. It's obviously not. Businesses still keep hiding behind big words and robotic language. It only pushes their audience further away from them. So let's break down what it means to "be human" especially on social media.

TL;DR Your measure of success on social media is derived from your goals as a business. Let's go a bit into detail about what that means.

Getting to know your target audience and what exactly they are looking for can be very tricky. Whether you’re trying to figure out how to present your product or service or whether you’re trying to fill a vacancy within your company, it’s crucial to understand the needs and wants of the target audience. Based on this understanding, you can make any range of content from blog posts to job vacancy posts that your audience will engage with. But how do you know what your target audience is looking for? By using a simple and free tool Google provides us with. Let’s take a look at this tool and how it can help you find all of the necessary information to answer this question!

Content curation is a very valuable part of your marketing strategy. It's a way to provide value to your followers while highlighting your industry expertise. Learn how to harness the power of content curation with this comprehensive guide.

This list is an homage to a group of inspirational and thriving Female business leaders who are setting a great example for others.

Here is the list of most influential Belgian entrepreneurs and business owners on Instagram. Oh, one last thing, to check out their account and start following them, just click on the handle and you're golden.

3 lessons that every small business and startup can learn

Recently Google joined forces with the Antwerp company, a nice validation. Curious about how a Belgian player managed to convince the American search engine giant and what exactly that means for the future of Willow, we had an enlightening conversation with founders Ludwig Dumont and Steven van Kerkhoven.

We recently added the option to work with RSS feeds to spice up your social media content. And although RSS has been around for over 20 years, it's still pretty unknown. However, it holds a lot of power to make your social media feed better. So we thought it made sense to tell you a bit more.

Luckily for all of us business owners, Belgian has a number of sales experts who focus on turning selling into a divine form of art.

Google invests an unmentioned amount in the young Antwerp agency Willow to ensure that Google's products are also accessible to SMEs for efficient digital marketing.

Today marks the end of my week with the Contento crew in the United States.

With the end of the year very near, we thought it made sense to compile a list of the influential Belgian entrepreneurs on the professional social network LinkedIn.

Het Antwerpse Willow schreef een algoritme dat het bloggen en posten automatiseert.

The pandemic had an incredible impact on the human resources function. HR reinvented and transformed to solidify its digital role. By keeping current on the digital HR trends for 2022, you will be able to leverage these solutions to add value to your business.

As in many industries, social media has grown in importance for real estate. However, it is difficult to find engaging content. This article offers inspiration and ideas on the best-performing content for real estate.

‘Doing it right' on LinkedIn has many perks. From growing awareness around your company to people actually buying your product or service - throughout the whole sales funnel there are infinite opportunities for entrepreneurs. And it doesn’t have to be a struggle, nor cost a lot of time.

Consultancies are businesses built on trust, strong relationships with clients, and their expertise. B2B businesses have been successfully using social media to get the attention of their prospects and nurture leads. Here's how.

It must come as no surprise that having a strong personal brand as a consultant is essential. But where to start? In this blog, we explain step by step how you can use social media to build your personal brand.

In this article, we’ll take a closer look at the benefits of personal branding and the 5 steps you can take to start building your personal brand as a CEO. 

In this blog post, we look at how your SMB can overcome some of the most common challenges in the world of social media in 2022.

If you weren’t born and raised in the internet era, digital marketing can feel overwhelming. Traditional marketing isn’t dead, and digital marketing doesn’t have to be difficult. Let’s explore the sweet spot between both worlds.

Nowadays storytelling is an essential part of good social media marketing strategies. Discover eight easy-to-use storytelling frameworks to use immediately.

You can now schedule and publish Instagram carousel posts directly from Willow. In this blog post, you'll find examples and templates to get started.

Everyone is always searching for the key to blowing up on social media. Users and companies want short cuts, quick wins, tips & tricks, etc. Well what if we told you there was a way to do it? One sure fire way to boost your engagement and impressions. The answer is short-form videos. They are the key to your marketing strategy.

Promoting your business, your activities or yourself through social media is harder than you think. Where do you keep getting the inspiration to post regularly? And how do you create posts that do well? At Willow you already have a scheduling tool and coaching to help with that. Recently, the successful company also added a knowledge section: Willow Academy.

"When you have written your headline, you have spent 80 cents out of your dollar". Let's master the art of caption writing to get the most out of those 80 cents.

Your employees are your greatest assets. Put your employees in the spotlight and build a strong Employer Brand.

Did you know that over 70 million small businesses around the world are using Facebook to somehow increase awareness for their brand? Or that nearly 50% of small and medium-sized businesses that use social media have been able to hire more people due to increased demand for their product?

Elke digital native heeft wel al gehoord van social media platformen zoals Buffer of Hootsuite.

Here are the best things we picked up from the various enlightening panel discussions that took place all throughout the two-day festival.

Here's what you should post on social media to build on your brand, generate leads, and establish your employer brand.

To a layman, the work of a lawyer is little else than a mystery. As is with expertise-driven businesses, it is difficult to explain the complexities of just what a legal or tax consultancy does.

As an HR or recruitment professional, it is important to follow thought leaders in your sector on social media. These leaders often have a strong personal brand which you can learn from. By looking at what other players in the industry do, you can pick up on important topics and trends. In this article, we discuss some thought leaders in the HR industry and their personal brands.

Consulting has the reputation of being time-consuming. Therefore consultants usually don’t have a lot of time to focus on their marketing plan. Even though marketing is the best way to attract more and especially the right type of clients. In this blog, we discuss the (important) role of personal branding and outline how social media relates to that.

Social media channels that resemble a job board like Monster or CareerBuilder, are not the way to go. Only a fraction of your following, let's say 1%, is looking for a new opportunity. So, how to connect with the other 99% and gain visibility in their network?

A busy office manager can hardly find the time to manage social media accounts on top of their day-to-day job. Here are some tips to save as much time as possible.

Have you been working as a marketeer for a few decades? Were you born in a time when the worldwide web didn’t even exist yet, let alone social media? Then you might find it very difficult to stay on top of social media, with so many aspects that seem to be continuously changing. But no worries, we are here to help you out!

Entrepreneurs deserve to be put in the spotlight. On today's agenda aren't Bill Gates or Elon Musk, but promising start-up companies from Belgium targeting SMEs and companies with their clever solutions.

Everyone wants their social media posts to perform well. After all, you spend your precious time on them. Knowing how the algorithm works can help ensure that your LinkedIn content gets noticed and you grow your LinkedIn page organically.

If you're already knee deep in social media designs, channels, and analytics and it's getting out of control, you've come to the right place. No pressure, but a social media plan can make or break your efforts on social media. Here's why.

‍The game-changing Social Media Metric helps to revitalize organic social media, telling you if you post regularly enough and if you bring sufficient variation.

What is the best way a small business can spend it to get the most mileage out of it? We posed this question to the experts: Seth Godin, Rand Fishkin, and Louis Grenier.

Using social media for generating leads can be frustrating at times, but if you focus your energies around certain channels, experiment, and use your strengths to your advantage, it can turn into an evergreen source of high quality leads for your business.

Writing captions is more a science than an art. You might be bad at it right now but it's nothing you can't learn. To use an overused cliché, it's like learning to ride a bike.

Organizations that seek to hire new employees are now facing new challenges; candidates are researching their employers a lot more thoroughly to weigh their options, and the exchange of value has never been more apparent.

I've tried to add as many less known channels as I could think of so you can take advantage of them as a B2B marketer or business-owner.

Linkedin is growing in popularity among B2B services and thought-leaders. This is why it's difficult to make sure your content still gets attention among a barrage of other posts. Here's how you can increase your chances of getting your content noticed.

70% of social marketers have brand awareness as their top priority but a lot of them fall short of it because they miss these key elements in their social media strategy. Use these strategies, let us know on our social channels how well they work for you!

Social media is a challenge for B2B businesses. It's not always like you can hire an attractive Instagram influencer to showcase your product and generate some buzz. So it's difficult to figure out what to talk about because why would your audience be excited about what you're selling? That's the million-dollar question. And that's what these businesses have managed to succeed at.

Good lead generation requires a lot of experimentation. Here's what our experiments taught us.

An easy guide to LinkedIn Ads for beginners

Sounds like a great hack, right? Every post you share receiving 100 or more likes and comments? Well, it doesn’t always work like that.

Personal branding and social selling go hand in hand. Social selling is about using the power of your personal brand interact with your prospects on social media.

Eddie Shleyner's Wisdom of the Crowd can teach us a thing or two about the power of a personal brand.

Inform your content strategy on LinkedIn with these tips. We took a step back and looked at our LinkedIn content and advice from experts to see what we could improve.

Vouched for by experts and used to build their audience

Here's how to go from your bird's eye view social media plan to a social media post in the easiest way.

Hear ye! Hear ye! Contento is now Willow. I don't know if you've been catching the hints we've been dropping from time to time on social media and email, but I'm thrilled to finally share this with everyone.

If you don't exist on social media, or if you don't bring your A-game, you've lost a potential customer without even entering a conversation. If you don't exist there, existing customers might get frustrated and choose your competitor who has a social presence.

Here's a countdown of the 9 worst mistakes to be making on Linkedin Company Pages right now.

Word of advice: If a social media agency/tool promises you rapid growth (grow your followers x times in a matter of days), ask a lot of questions and think long term. Will a tactic like using bots fuel your "growth" over the next 5 years?

You're probably thinking to yourself, why this? Why now? Does the employer brand even matter? Is it worth investing your precious time and money into building a brand parallel to the main company brand?

A step-by-step guide to building a solid foundation for your personal brand on social media without tricks or hacks.

An easy step-by-step guide on signing up for GMB, and setting it up from scratch.

You know how difficult it is finding a picture on Google without having to worry about copyright claims. That, and sometimes the picture we DO have is so lo-res that it is no good for use in a social media post or on the website.

Instagram recently answered a few questions on their Instagram story about how the algorithm works. Let's break it down so you know how you can take advantage.

There are bad ways of stealing content, and then there are good ways of 🚨 stealing 🚨 content. And here's why I think you too should be stealing content the good way.

Think back to the last time you wanted to buy a washing machine. You went on Amazon or Bol.com. You liked a particular model because of its features, but you wanted more assurance to spend the money. You needed confirmation of your decision from your friends, from people who had already bought the product, and from people you thought of as authorities on washing machines. Each one of these plays an important role, and can be the trigger.

The current recession is not a time when SMBs and start-ups should cut back on marketing. Actually, those companies that can afford to do so should make use of the opportunity to increase their Share of Voice and with that their Share of Market.

We went and scoured our network for the crème de la crème of business coaches in the US.

The visible outcome of this crisis for businesses has been shutdowns, bankruptcies, and layoffs. But a lot of other companies are in a state of indecision where they’ve halted hiring and buying processes as a direct result of markets coming to a halt.

Consulting firms need to have a business development strategy in place that is not dependent on referrals. Here's what that can look like.

There's a war in the Accountancy space. Small accountancy firms have it difficult when they want to attract new talent. The recruitment market is difficult to maneuver when the Big 4 do a snatch-and-grab of the creme de la creme of talent at the beginning of every year.

Facebook is one of the most used social media platforms with a total of 2.38 billion users as of 31st May 2019. Just to put that into perspective, the population of the world is 7.7 billion. So the chances that your potential customers are active on Facebook are enormous.

Twitter is slightly different from your average social media platform, and it requires a slightly different approach from B2B brands.

According to a recent survey, 13.6% SMB CEOs are already investing in AI solutions for their businesses, with this percentage set to rise in the near future as ROIs become well-known and people learn to use these solutions. 29.5% of CEOs already believe that among upcoming technology, AI will have the greatest impact on their business next year.

There has never been a better time to jump on the Instagram business bandwagon.

These trends outline a clear direction for Content Strategists in small and medium businesses to get the highest bang for the buck while offering better content to their Facebook fans and followers.

Implement these simple tips to grow your Linkedin company page.

A strong personal brand and leading with your expertise is the way forward.

Video content is still getting amazing engagement rates.

Recruitment online is no different from a real-life networking event or a job fair that you go to. You set up your stall, print your brochures, and explain why they should be interested in joining you, dress well, get some giveaways ready, and then wait for them to come to you.

How to find good hashtags to use, and how many hashtags to use on different social media platforms.

If tech becomes a handicap instead of support and augmentation to business goals, it is useless.