Getting to know your target audience and what exactly they are looking for can be very tricky. Whether you’re trying to figure out how to present your product or service or whether you’re trying to fill a vacancy within your company, it’s crucial to understand the needs and wants of the target audience. Based on this understanding, you can make any range of content from blog posts to job vacancy posts that your audience will engage with. But how do you know what your target audience is looking for? By using a simple and free tool Google provides us with. Let’s take a look at this tool and how it can help you find all of the necessary information to answer this question!

Using social media for generating leads can be frustrating at times, but if you focus your energies around certain channels, experiment, and use your strengths to your advantage, it can turn into an evergreen source of high quality leads for your business.

Good lead generation requires a lot of experimentation. Here's what our experiments taught us.

Eddie Shleyner's Wisdom of the Crowd can teach us a thing or two about the power of a personal brand.