Social Media Tips & Tricks

7 MIN READ

How to find good hashtags to use, and how many hashtags to use on different social media platforms.

5 min read

Consultancies are businesses built on trust, strong relationships with clients, and their expertise. B2B businesses have been successfully using social media to get the attention of their prospects and nurture leads. Here's how.

7 Min read

Let's dive into the opportunities that AI offers for B2B professionals who want to stand out on social media.

4 MIN READ

Are you preparing to hire? Are your customers present on LinkedIn? Do you want to build your business brand and employer brand?

6 min read

Why Google Trends is an amazing tool to power your social media marketing efforts as a B2B service provider. And how to get the most out of it.

8 min read

Content curation is a very valuable part of your marketing strategy. It's a way to provide value to your followers while highlighting your industry expertise. Learn how to harness the power of content curation with this comprehensive guide.

3 MIN READ

Luckily for all of us business owners, Belgian has a number of sales experts who focus on turning selling into a divine form of art.

4 MIN READ

Here is the list of most influential Belgian entrepreneurs and business owners on Instagram. Oh, one last thing, to check out their account and start following them, just click on the handle and you're golden.

4 MIN READ

This list is an homage to a group of inspirational and thriving Female business leaders who are setting a great example for others.

5 MIN READ

Recently Google joined forces with the Antwerp company, a nice validation. Curious about how a Belgian player managed to convince the American search engine giant and what exactly that means for the future of Willow, we had an enlightening conversation with founders Ludwig Dumont and Steven van Kerkhoven.

3 MIN READ

With the end of the year very near, we thought it made sense to compile a list of the influential Belgian entrepreneurs on the professional social network LinkedIn.

5 min read

Where do you keep getting the inspiration to post regularly? And how do you create posts that do well? Willow added a knowledge section: Willow Academy.

5 min read

"When you have written your headline, you have spent 80 cents out of your dollar". Let's master the art of caption writing to get the most out of those 80 cents.

10 min read

Your employees are your greatest assets. Put your employees in the spotlight and build a strong Employer Brand.

10 min read

Nowadays storytelling is an essential part of good social media marketing strategies. Discover eight easy-to-use storytelling frameworks to use immediately.

8 min read

In this article, we’ll take a closer look at the benefits of personal branding and the 5 steps you can take to start building your personal brand as a CEO. 

9 min read

As in many industries, social media has grown in importance for real estate. However, it is difficult to find engaging content. This article offers inspiration and ideas on the best-performing content for real estate.

7 min read

It must come as no surprise that having a strong personal brand as a consultant is essential. But where to start? In this blog, we explain step by step how you can use social media to build your personal brand.

8 min read

The pandemic had an incredible impact on the human resources function. HR reinvented and transformed to solidify its digital role. By keeping current on the digital HR trends for 2022, you will be able to leverage these solutions to add value to your business.

8 min read

In this blog post, we look at how your SMB can overcome some of the most common challenges in the world of social media in 2022.

7 min read

If you weren’t born and raised in the internet era, digital marketing can feel overwhelming. Traditional marketing isn’t dead, and digital marketing doesn’t have to be difficult. Let’s explore the sweet spot between both worlds.

5 min read

‘Doing it right' on LinkedIn has many perks. From growing awareness around your company to people actually buying your product or service - throughout the whole sales funnel there are infinite opportunities for entrepreneurs. And it doesn’t have to be a struggle, nor cost a lot of time.

4 MIN READ

Elke digital native heeft wel al gehoord van social media platformen zoals Buffer of Hootsuite.

4 MIN READ

To a layman, the work of a lawyer is little else than a mystery. As is with expertise-driven businesses, it is difficult to explain the complexities of just what a legal or tax consultancy does.

5 min read

Follow best practices from these thought leaders in the HR industry to create your own personal brand and expand your social media reach.

6 min read

Social media marketing is a great source of quality leads, but consultants don't spend enough time online. Here's why they should take personal branding more seriously.

7 min read

Social media channels that resemble a job board like Monster or CareerBuilder, are not the way to go. Only a fraction of your following, let's say 1%, is looking for a new opportunity. So, how to connect with the other 99% and gain visibility in their network?

6 min read

Have you been working as a marketeer for a few decades? Were you born in a time when the worldwide web didn’t even exist yet, let alone social media? Then you might find it very difficult to stay on top of social media, with so many aspects that seem to be continuously changing. But no worries, we are here to help you out!

6 min read

A busy office manager can hardly find the time to manage social media accounts on top of their day-to-day job. Here are some tips to save as much time as possible.

4 min read

Entrepreneurs deserve to be put in the spotlight. On today's agenda aren't Bill Gates or Elon Musk, but promising start-up companies from Belgium targeting SMEs and companies with their clever solutions.

5 MIN READ

Everyone wants their social media posts to perform well. After all, you spend your precious time on them. Knowing how the algorithm works can help ensure that your LinkedIn content gets noticed and you grow your LinkedIn page organically.

5 min read

What is the best way a small business can spend it to get the most mileage out of it? We posed this question to the experts: Seth Godin, Rand Fishkin, and Louis Grenier.

4 min read

Writing captions is more a science than an art. You might be bad at it right now but it's nothing you can't learn. To use an overused cliché, it's like learning to ride a bike.

7 MIN READ

I've tried to add as many less known channels as I could think of so you can take advantage of them as a B2B marketer or business-owner.

5 MIN READ

B2B social media marketing for service providers isn't something you fix with an influencer. But what is the solution? Discover five great examples here.

5 MIN READ

Personal branding and social selling go hand in hand. Social selling is about using the power of your personal brand interact with your prospects on social media.

4 MIN READ

If you don't exist on social media, or if you don't bring your A-game, you've lost a potential customer without even entering a conversation. If you don't exist there, existing customers might get frustrated and choose your competitor who has a social presence.

6 MIN READ

A step-by-step guide to building a solid foundation for your personal brand on social media without tricks or hacks.

3 MIN READ

An easy step-by-step guide on signing up for GMB, and setting it up from scratch.

4 MIN READ

Reviews from peers or even complete strangers can influence buyers much more than everything you say about yourself. Here's an easy way to get those reviews.

4 MIN READ

The current recession is not a time when SMBs and start-ups should cut back on marketing. Actually, those companies that can afford to do so should make use of the opportunity to increase their Share of Voice and with that their Share of Market.

3 MIN READ

We went and scoured our network for the crème de la crème of business coaches in the US.

5 MIN READ

Consulting firms need to have a business development strategy in place that is not dependent on referrals. Here's what that can look like.

4 MIN READ

Facebook is one of the most used social media platforms with a total of 2.38 billion users as of 31st May 2019. Just to put that into perspective, the population of the world is 7.7 billion. So the chances that your potential customers are active on Facebook are enormous.

3 MIN READ

There's a war in the Accountancy space. Small accountancy firms have it difficult when they want to attract new talent. The recruitment market is difficult to maneuver when the Big 4 do a snatch-and-grab of the creme de la creme of talent at the beginning of every year.

4 mind read

AI has had an impact on businesses of all sorts in the past year and it's impact will only grow. Here's how you can leverage current AI tools for social media.

5 MIN READ

There has never been a better time to jump on the Instagram business bandwagon.

3 MIN READ

A strong personal brand and leading with your expertise is the way forward.

5 MIN READ

Recruitment online is no different from a real-life networking event or a job fair that you go to. You set up your stall, print your brochures, and explain why they should be interested in joining you, dress well, get some giveaways ready, and then wait for them to come to you.