“Thought leadership involves distributing interesting, news-worthy, and innovative content that customers would not have likely discovered on their own. Thought leadership provides new ideas, perspectives, and data that teach and shift your audience from their status quo. This content often comes from a trusted source and can create a dedicated following or audience who are interested in action on new ideas.”
Your employees are the experts in the industry that you are in & you have them right at your fingertips. Take advantage!
By speaking authoritatively about your insights on trends, challenges, troubleshooting, and methodologies, you and your employees can earn the respect of people in your field.
Utilizing your employees as thought leaders helps to put a face behind the brand. This is your chance to set yourself apart from other companies. It is a way to humanize your company & trust us when we say that consumers respond better to other humans.
While you get to engage your audience with authentic content, your employees get a sense of value from being entrusted with this responsibility. Positioning your employees as thought leaders in your industry is mutually beneficial for all parties involved.
Your employees can: