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Introduction to Personal Branding

In this e-book you will learn how to define your audience, choose a niche, how you should portray yourself and how to optimize your LinkedIn profile along the way.
Personal Branding
2 min read
Virginie Dardenne
Mirelle Hassler
Steven van Kerkhoven
Last Updated
October 22, 2021

People do business with someone they trust, not with a company they don’t know much about. This has been true for years and years, but with the rise of social media, it has become easier to be one of those friendly and knowledgeable faces people do business with.

Good news: It’s certainly not rocket science, but it does involve knowing and implementing the right strategy. This strategy is called personal branding.

In the first part of this e-book, we’ll talk about personal branding in terms of what it means, why it is important to implement and how you should go about it. Secondly, we'll list the 6 steps towards setting up your own personal brand. Our emphasis lays towards LinkedIn - mainly because this is the go-to professional social media network- but you can apply personal branding to other social media channels as well.

In this e-book you will learn how to define your audience, choose a niche, how you should portray yourself and how to optimize your LinkedIn profile along the way. Additionally, we’ll teach you how to build and deliver valuable content, which will be the ongoing driver for your positioning.

To make it easy to implement for you, we decided to end the e-book with a clear monthly task-list which includes everything you should do to start building your personal brand. Are you ready to begin?

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