Why Quinz ruled in favour of an extended social media partnership with Willow

The case: How Quinz enhanced its social media strategy with Willow

For Quinz, a renowned boutique law firm in Belgium, social media was an important tool for visibility and thought leadership. They already had a strong reputation in their practice areas, but they saw an opportunity to refine their approach and ensure that their digital presence reflected the expertise of the entire team. They wanted to maximize engagement with their professional network, strengthen employer branding, and attract top legal talent from across the country.

The trial: Solid arguments to improve Quinz’ approach

Quinz entered a six-month engagement with Willow to put more structure behind their social media strategy. Through regular consultations, they fine-tuned their approach by:

• Refining content presentation to ensure legal insights were engaging and accessible.
• Strengthening thought leadership by transforming blog posts, case studies, and events into compelling LinkedIn content.
• Streamlining content production to maintain a steady posting rhythm without adding extra workload to their lawyers.

While these improvements laid a solid foundation, Quinz sought further support to increase internal coordination and ensure that their strategy remained aligned with their broader objectives.

The deliberation: Did Willow meet the expectations?

With Willow’s structured approach, Quinz saw clear, measurable improvements in the six months following implementation compared to the previous period:

• 309,225 impressions, marking a 1046.89% increase.
• 32,836 engagements (likes, shares, and clicks), a 1311.09% increase.
• 419 new followers, bringing their total audience to 4,468, a 10.38% increase.

These results confirmed that Quinz’s strategic efforts were resonating with their audience, reinforcing their brand’s digital presence.

The verdict: Willow and Quinz are ready for more

With a data-driven understanding of their impact and additional strategic guidance, Quinz moved forward with a renewed partnership with Willow. As part of their next phase, they will also integrate Will, Willow’s AI-powered social media assistant. By automating content drafting while maintaining Quinz’s professional tone, Will is going to further reduce the burden on lawyers and ensure a steady stream of high-quality posts.