How Genscom built a strong social media foundation with Willow

The challenge: Finding a good system to stay consistent

Genscom, a company specializing in personalized newspapers for both B2B and B2C markets, knew they needed to step up their social media presence. While their business was growing healthily, their online visibility wasn’t reflecting their expertise. Their biggest challenges? Limited knowledge of LinkedIn, inconsistent posting, and a lack of cohesive brand visuals across social media profiles.

They wanted to build brand awareness, showcase their capabilities, and drive more website traffic—all while relying less on cold emails and attracting a warmer audience. But without a clear content strategy, they struggled to maintain engagement and consistency.

“Thanks to Willow, we were able to divide the tasks more effectively among the three of us, which made the workload feel lighter and allowed us to post more consistently. In addition, the coaching and follow-up—especially in the beginning—gave us a big push to get started and stay motivated.” Lena

The solution: A structured, smarter approach with Willow

With expert guidance and a user-friendly platform, Genscom found a way to bring structure and efficiency to their social media strategy. The three members of the social media team—Lena, Lucia and Yasmine—each focus on their own strengths to create useful content and attract customers via Genscom’s social media pages.

 By leveraging Willow’s content categories, scheduling tools, and insights, they were able to:

✔ Post consistently—more than 100 posts per channel in the past year.
✔ Track their content mix to ensure variety and balance.
✔ Schedule tasks ahead of time, making content planning effortless.
✔ Stay updated on the latest social media trends, gaining inspiration and practical advice.

With Willow’s coaching and strategic insights, the Genscom team built a reliable process for social media management across LinkedIn, Facebook, and Instagram.

“Willow has been a huge help in streamlining our content creation process. The ability to plan ahead and track our content mix ensures that we present a strong and cohesive image across all channels.” Lucia

The results: Steady growth and a solid social media foundation

Genscom’s commitment to a structured social media strategy paid off. Over the past year, they’ve achieved:

📈 32,74% growth on LinkedIn
📈 13.77% growth on Facebook
📈 26.35% growth on Instagram

Beyond the numbers, they’ve created a recognizable brand presence online, with steady engagement and impressions. Early 2025 even saw an acceleration in their reach and follower growth, proving that their efforts are gaining momentum.

“I love how Willow makes it easy to jump in and contribute to our social media efforts, even with a busy schedule. It’s great to see our efforts pay off with more engagement and a growing audience!” Yasmine

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