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Stand out on social media with minimal effort

Willow is the social media management tool for B2B service providers who want to grow online but barely have time to create high-quality content.

  • Turn your expertise into needle-moving content.
  • Get personal feedback from marketing experts.
  • Manage your accounts in one hour per month.
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Will, the social media AI agent, pointing down

The powerful combination of an intuitive platform, a marketing expert, and a social media AI agent.

social media tools

Scheduling

Draft, approve and schedule social media posts. Planning ahead means staying ahead.

Discover news articles through content curation

Content Inspiration

Always be the first to post about the latest. Discover what’s happening in your industry.

Social media followers analytics

Content Analytics

Take the guesswork out of social media. Analyze your efforts and steer the course.

willow coaches and will, the social media AI agent

Social Media Expert

Strategize, collaborate and brainstorm with your dedicated Social Media Expert.

Willow supports B2B service businesses in the Benelux and beyond

How is Willow going to help you reach your goals?

Meet Will, the AI agent who runs your socials

Will is the perfect assistant to help you create social media content in your tone of voice

Will for business

Will creates quarterly social media calendars based on your unique expertise.

Personal branding

Chat with Will to turn your experience and ideas into solid social media posts.

Meet Will by Willow

Schedule three months of content in one sitting

Create, schedule, and publish engaging social media content in just a few clicks. Create a plan for the weeks to come so you don't have to worry about your social media for a while.

Best times to post

Maximize reach by picking the best times to post.

Draft and Approve

Work together as a team on your social media.

Discover how scheduling works

Keep track of the latest industry news

Fill your social media channels with high-quality content. Thanks to your daily recommended articles you’ll always be the first to post about the latest industry news.

AI Recommendations

Smart suggestions based on what you like and post.

Sources & Topics

Follow influencers, sources and relevant industry topics.

Go to the newsroom

Boost your (team’s) personal brand

Meet your team’s new favorite way to build their personal brand. Leverage your employees' network, build trust and maximize reach for your company page.

LinkedIn Profiles

Directly schedule content to connected employee profiles.

Thought Leadership

Share content that positions you as the go-to expert.

More about personal branding
Willow social media experts sitting at a desk

Stay on track with 1-1 coaching sessions

  • Share a safe space with a personal coach who advises on how to implement social media as a part of your business goals.
  • Get easy access to marketing and social media experts without having to pay huge consulting fees.
  • Create a solid strategy based on our expertise in law, HR, IT, accountancy and consulting.
Get a free consultation
“Since working with Kjell at Willow, I’ve learned so much and have been able to apply it in practice. His expertise in copywriting is a huge advantage, and having a single point of contact for any issues has been incredibly helpful.”
Jonas De Backer
Communication Officer
Itineris
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"Willow has been a great addition to my business. It's the perfect combination of technology and the human touch to help me stand out online. The Willow team is constantly upgrading the software."
Jason Frazell
Founder
Jason Frazell Coaching
"Our coach is great. She gives her unvarnished opinion and we can always spar with her. Willow is easy for content management and coaching. In addition, the pricing is very competitive."
Anton De Clercq
Founder
Immowi International

Ready to grow your socials on auto-pilot?

Discover how the mix of an intuitive tool, a social media AI agent and a marketing expert will revolutionise your social media approach.

Willow sales team: Floor, Brent and Ludwig
Talk to one of our experts