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Finally take control of your social media

  • Turn your expertise into content with our AI tools.
  • Get personal feedback from social media coaches.
  • Manage your accounts in our social media calendar.
Get a demo with free advice
Willow dashboard

The powerful combination of an intuitive platform, a marketing expert, and a social media AI agent.

social media tools

Scheduling

Draft, approve and schedule social media posts. Planning ahead means staying ahead.

Content Creation

Always have something to post thanks to reminders and "drafts by Will".

Social media followers analytics

Content Analytics

Take the guesswork out of social media. Analyze your efforts and steer the course.

Social Media Expert

Strategize, collaborate and brainstorm with your dedicated Social Media Expert.

Willow supports B2B service businesses in the Benelux and beyond

Annelore from Vulsteke turned chaotic social media into structured success with Willow. Strategic posting led to major growth in reach, engagement, and followers, making Vulsteke stand out as an employer and expert.
After a rocky start, High Touch gave Willow a second chance. This time, the partnership clicked. With structured coaching, AI tools, and consistent posting, High Touch found its rhythm on LinkedIn. What once felt frustrating turned into a sustainable process, helping them stay visible, credible, and top of mind with their niche audience.
From sporadic last-minute updates to a consistent online presence that benefits both the company and the co-founders personal brand. Willow was just what they needed to secure a solid social media strategy.
330+ episodes. A top 10 business podcast. And a social media platform that saves hours.
From a blank page to a polished presence, Triniti Solutions transformed its social media with Willow’s coaching and AI tools. Rick and Danny Zwart built strong pages, learned to post confidently, and saw impressions soar 215%. Most importantly, they gained the visibility and pride to keep showing up online.
Tine and Nele keep their HR business intentionally small, but their social media presence is anything but. With Willow, they manage five profiles effortlessly. In the past year, they grew their audience by 27% without wasting hours on manual scheduling.
Having started from scratch, LM&DS's partners paved the way to a blossoming social media presence through their personal profiles.
Sophie Corona is a very busy entrepreneur, managing two businesses and launching a third. Willow helps her keep track of her different social media channels and attract the right people to each business.

How is Willow going to help you reach your goals?

Meet the AI agent who runs your social media

Will is the perfect assistant to help you create social media content in your tone of voice

Company content

Get quarterly social media calendars based on your company and unique expertise.

Personal branding

Chat with Will to turn your personal experience and ideas into solid social media posts.

Meet Will by Willow

Schedule three months of content in one sitting

Create, schedule, and publish engaging social media content in just a few clicks. Create a plan for the weeks to come so you don't have to worry about your social media for a while.

Best times to post

Maximize reach by picking the best times to post.

Draft and Approve

Work together as a team on your social media.

Discover how scheduling works

Keep track of the latest industry news

Fill your social media channels with high-quality content. Thanks to your daily recommended articles you’ll always be the first to post about the latest industry news.

AI Recommendations

Smart suggestions based on what you like and post.

Sources & Topics

Follow influencers, sources and relevant industry topics.

Go to the newsroom

Boost your (team’s) personal brand

Meet your team’s new favorite way to build their personal brand. Leverage your employees' network, build trust and maximize reach for your company page.

LinkedIn Profiles

Directly schedule content to connected employee profiles.

Thought Leadership

Share content that positions you as the go-to expert.

More about personal branding
Willow social media experts sitting at a desk

Stay on track with 1-1 coaching sessions

  • Share a safe space with a personal coach who advises on how to implement social media as a part of your business goals.
  • Get easy access to marketing and social media experts without having to pay huge consulting fees.
  • Create a solid strategy based on our expertise in law, HR, IT, accountancy and consulting.
Get a demo with free advice
We are happy with the efficiency of the tool and the ease-of use. Scheduling goes smoothly and Willow regularly adds new features.
Tine Coussement
Co-founder
SuccesJobs
Open success story
Willow is a great tool, but for us, the coaching really makes the difference. Not only because of the marketing know-how we gain through it, but also because it serves as a motivator to keep thinking about new posts.
Sven Mertens
Partner
LM&DS
Open success story
The ongoing coaching and accountability make a huge difference. I still review everything, but now there’s structure and support. That’s what I was missing.
Sophie Corona
Founder
BlueSalt HR
Open success story
I’m very satisfied with the coaching. The initial phase of creating the content plan was intensive. The follow-up has remained strong and ensures timely adjustments when needed. On top of that, the coaches consistently bring fresh content ideas to the table.
Wouter Coenen
Owner
Verzekeringen Coenen
Open success story

Start reaping the benefits of a consistent social media approach

With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.

Willow sales team: Floor, Brent and Ludwig
Book a demo with free advice