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The powerful combination of an intuitive platform, a human marketing expert, and a social media AI agent.

social media tools

Scheduling

Draft, approve and schedule social media posts across your channels from one platform.

Content Creation

Always have something to post thanks to reminders and "drafts by Will".

Social media followers analytics

Content Analytics

Take the guesswork out of social media. Analyze your stats and track your link clicks.

Social Media Coaching

Strategize, collaborate and brainstorm with your dedicated social media expert.

Willow supports B2B service businesses in the Benelux and beyond

With Willow’s help, Jackie managed to grow United Codes’ social media presence despite juggling lots of other responsibilities as the company’s COO.
Carbofisc used multichannel posting to build a lasting social media strategy, growing their following and visibility in their local market year over year.
How Bart and Wilbert use Willow to plan smarter, stay consistent, and turn personal branding into a steady growth engine for their training and events
Clear strategy replaced guesswork at Godderis Accountancy: steady weekly posts, stronger visuals, and team buy-in, boosting reach, engagement, and recruitment.
Annelore from Vulsteke turned chaotic social media into structured success with Willow. Strategic posting led to major growth in reach, engagement, and followers, making Vulsteke stand out as an employer and expert.
After a rocky start, High Touch gave Willow a second chance. This time, the partnership clicked. With structured coaching, AI tools, and consistent posting, High Touch found its rhythm on LinkedIn. What once felt frustrating turned into a sustainable process, helping them stay visible, credible, and top of mind with their niche audience.
From sporadic last-minute updates to a consistent online presence that benefits both the company and the co-founders personal brand. Willow was just what they needed to secure a solid social media strategy.
330+ episodes. A top 10 business podcast. And a social media platform that saves hours.

How is Willow going to help you reach your goals?

Meet the AI agent who runs your social media

Will is the perfect assistant to help you create social media content in your tone of voice

Company content

Get quarterly social media calendars based on your company and unique expertise.

Personal branding

Chat with Will to turn your personal experience and ideas into solid social media posts.

Meet Will by Willow

Schedule three months of content in one sitting

Create, schedule, and publish engaging social media content in just a few clicks. Create a plan for the weeks to come so you don't have to worry about your social media for a while.

Best times to post

Maximize reach by picking the best times to post.

Draft and Approve

Work together as a team on your social media.

Discover how scheduling works

Keep track of the latest industry news

Fill your social media channels with high-quality content. Thanks to your daily recommended articles you’ll always be the first to post about the latest industry news.

AI Recommendations

Smart suggestions based on what you like and post.

Sources & Topics

Follow influencers, sources and relevant industry topics.

Go to the newsroom

Boost your (team’s) personal brand

Meet your team’s new favorite way to build their personal brand. Leverage your employees' network, build trust and maximize reach for your company page.

LinkedIn Profiles

Directly schedule content to connected employee profiles.

Tag anyone on LinkedIn

Easily mention personal profiles in scheduled posts.

More about personal branding

Created for service providers like you

Accounting
Consulting
Human Resources
ICT
Legal
Real Estate
Tech & Software
Willow social media experts sitting at a desk

Stay on track with 1-1 coaching sessions

  • Share a safe space with a personal coach who advises on how to implement social media as a part of your business goals.
  • Get easy access to marketing and social media experts without having to pay huge consulting fees.
  • Create a solid strategy based on our expertise in law, HR, IT, accountancy and consulting.
Meet our coaches
"The one-on-one sessions are among the best benefits, as I can get help with the issue or pain point I am having at that time from someone who has come to understand the needs and goals of my company."
Jackie McIlroy
COO
United Codes
Open success story
"We were looking for something where we could plan ahead and post on multiple platforms without having to copy everything. It also had to be computer based, since not all is easily done on a smartphone. And as a bonus, we got some nice suggestions for posts."
Alain Carels
Owner
Carbofisc
Open success story
"We liked that Willow’s a Flemish, Dutch-speaking company, not some big corporate tool from the US."
Bart Verbunt
Co-owner, coach and trainer
mBraining Nederland
Open success story
"Because my time off and the busy period afterwards, I've had to miss a few webinars, but I definitely want to catch up with them soon."
José Rusink
Office Manager
High Touch
Open success story

Start reaping the benefits of a consistent social media approach

With the mix of an intuitive tool, a social media AI agent and a marketing expert you will finally stand out without wasting time.

Willow sales team: Floor, Brent and Ludwig
Book a demo with free advice