No budget left in the kmo-portefeuille? You still pay only 70%.

The scheme ends in 2027, but the budget is already gone. To keep social media coaching within everyone's reach, you get 30% off your yearly plan if you start or renew before the end of 2026, and you keep it for as long as you stay a customer.

Book a free demo

Check if you qualify
See the prices
See how it works

You pay 70%. Willow covers the 30%.

Nothing changes for you, only who pays the 30%.

With the kmo-portefeuille

70%30%

You
kmo-portefeuille

With the Willow portefeuille

70%30%

You
Willow portefeuille

The kmo-portefeuille stops on 1 January 2027. Small companies got 30% back, medium-sized ones 20%; the Willow portefeuille gives everyone 30%. Source: VLAIO (in Dutch).

What customers say.

“We really appreciate that you're taking that 30% on yourselves now that the Flemish government is dropping out. That's not something to take for granted, and it shows genuine commitment.”

Sophie CoronaManaging partner · BlueSaltHR and OnahRead Sophie's story

Why Willow does this.

For small businesses, easy access to knowledge and training is very important for further growth. I know that, because I come from an SME family.

With the Willow portefeuille we replace the kmo-portefeuille. That way, access to knowledge and training stays available to the Flemish SMEs that choose Willow.

LudwigFounder and CEO · Willow

Do you qualify?

The Willow portefeuille is for SMEs (kmo's) based in Flanders. We follow the official European definition and look only at size: the number of staff in your company, or in your group if you're part of one.

Size	Staff (full-time equivalents)
Micro	Fewer than 10
Small	Fewer than 50
Medium-sized	Fewer than 250

Not sure? We'll go through it with you in the demo.

Book a free demo

The European definition also sets turnover limits. We don't use them. Source: European Commission, SME definition.

What that means in euros.

The prices below are for new customers. Already a customer? You keep your existing price, and the 30% comes off that.

Plan	Yearly price	You pay	Willow covers
Kickstart	€3,490	€2,443	€1,047
Pro	€6,450	€4,515	€1,935
Elite and Extra	Let's talk	70%	30%

Prices in EUR, excluding VAT. The 30% stays on your invoice for as long as you're a customer.

How it works.

No forms, no waiting for approval.

Book a free demo.

Thirty minutes. You see what Willow does for your business.

We check the criteria.

We go through the checklist above with you, so you know before you sign.

Sign or renew and pay 70%.

Choose a yearly plan before the end of the year. The 30% comes off your invoice and you file nothing with VLAIO.

Questions about the offer.

Is the Willow portefeuille a subsidy?

No. It's a Willow offer, not a subsidy, and VLAIO isn't involved. There's nothing to apply for: we take the 30% off your invoice.

Who can get it?

New and existing customers that are Flemish SMEs (kmo's) and sign or renew a yearly plan by 31 December 2026. The rules, in short, are under “Do you qualify?” above.

Which plans does it cover?

Every plan we offer today that includes coaching: Kickstart, Pro, Elite and Extra, billed yearly. It doesn't apply to quarterly billing or to plans we no longer offer.

Can I combine it with another discount?

No, the maximum is 30%. If you already have a discount, it can go up to 30% in total, but the discounts aren't added together.

How long do I get the 30%?

For as long as you stay a customer. It starts when your new or renewed yearly plan starts or, if you renew early, with your new term, from the end of your current agreement.

When does the offer end?

At midnight on 31 December 2026. Sign or renew your yearly plan by then to get the 30%. The offer stops at that moment, but the 30% doesn't: you keep it for as long as you stay a customer.

I'm already a customer. What do I do?

Contact your coach before the end of the year. If your renewal falls later, you can renew early, pro rata, and get the 30% on your new term.

What does renewing early, pro rata mean?

Your new term runs from the end of your current agreement until the end of 2027, and the new invoice is pro rata for that period. For example: you pay €5,450 a year for your Pro plan and your yearly agreement runs until 1 May 2027. You renew now until 31 December 2027, which is 8 months. You keep your current price, so 8 months is about €3,633. With 30% off you pay about €2,543 (excluding VAT). We take care of the agreement and the invoice.

See Willow in thirty minutes.

Book a free demo before the end of 2026. We'll show you what Willow does for your business and check together whether you qualify for the Willow portefeuille.

Book a free demo

“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”

WS Wouter ScholiersPartner · ACS Accountants