No budget left in the kmo-portefeuille? You still pay only 70%.

The scheme ends in 2027, but the budget is already gone. To keep social media coaching within everyone's reach, you get 30% off your yearly plan if you start or renew before the end of 2026, for the whole term of that plan.

Book a free demo

Check if you qualify
See what you pay
See how it works

You pay 70%. Willow covers the 30%.

Nothing changes for you, only who pays the 30%.

With the kmo-portefeuille

70%30%

You
kmo-portefeuille

With the Willow portefeuille

70%30%

You
Willow portefeuille

The kmo-portefeuille stops on 1 January 2027. Source: VLAIO (in Dutch).

Why Willow does this.

For small businesses, easy access to knowledge and training is very important for further growth. I know that, because I come from an SME family.

With the Willow portefeuille we replace the kmo-portefeuille. That way, access to knowledge and training stays available to the Flemish SMEs that choose Willow.

LudwigCEO and founder · Willow

Do you qualify?

The same conditions as the kmo-portefeuille.

The Willow portefeuille is for companies that could have used the kmo-portefeuille. This is VLAIO's own checklist, put in our words. The links explain each point on vlaio.be.

Your company is an SME under the European SME definition, or you practise a liberal profession.
Your company has an acceptable legal form.
Your establishment is in the Flemish Region, and so are the people who work in your company.
You work in the private sector: a public authority holds less than 25% of your company.
Your company has an acceptable main activity.

Not sure? We'll go through it with you in the demo. Source: VLAIO, SME e-wallet (kmo-portefeuille).

What you pay.

Prices in EUR, excluding VAT. With the Willow portefeuille, the 30% applies for one year.

Plan	Yearly price	You pay	You save
Kickstart	€3,490	€2,443	€1,047
Pro	€6,450	€4,515	€1,935
Elite and Extra	Let's talk	30% off	30%

How it works.

No forms, no waiting for approval.

Book a free demo.

Thirty minutes. You see what Willow does for your business.

We check the criteria.

We go through the checklist above with you, so you know before you sign.

Sign or renew and pay 70%.

Choose a yearly plan before the end of the year. The 30% comes off your invoice and you file nothing with VLAIO.

Questions about the offer.

Is the Willow portefeuille a subsidy?

No. It's a Willow offer, not a subsidy, and VLAIO isn't involved. There's nothing to apply for: we take the 30% off your invoice.

Who can get it?

New and existing customers who would qualify for the kmo-portefeuille (see the checklist above) and sign or renew a yearly plan before 1 January 2027.

Which plans does it cover?

Every plan we offer today that includes coaching: Kickstart, Pro, Elite and Extra, billed yearly. It doesn't apply to quarterly billing or to plans we no longer offer.

Can I combine it with another discount?

No, the maximum is 30%. If you already have a discount, it can go up to 30% in total, but the discounts aren't added together.

How long do I get the 30%?

For one year, starting when your new or renewed plan starts. If you renew early, the 30% covers your new term, from the end of your current agreement until 31 December 2027. After that, the regular price applies.

When does the offer end?

At the end of 2026. Sign or renew your yearly plan before 1 January 2027 to get the 30%.

I'm already a customer. What do I do?

Contact your coach before the end of the year. If your renewal falls later, you can renew early, pro rata, and get the 30% on your new term.

What does renewing early, pro rata mean?

Your new term runs from the end of your current agreement until the end of 2027, and the new invoice is pro rata for that period. For example: you have a Pro plan and your yearly agreement runs until 1 May 2027. You renew now until 31 December 2027, which is 8 months. Pro costs €6,450 a year, so 8 months is about €4,300. With 30% off you pay about €3,010 (excluding VAT). We take care of the agreement and the invoice.

See Willow in thirty minutes.

Book a free demo before the end of 2026. We'll show you what Willow does for your business and check together whether you qualify for the Willow portefeuille.

Book a free demo

“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”

WS Wouter ScholiersPartner · ACS Accountants