Willow has an AI agent that builds a profile of your business, then drafts, schedules and suggests social media posts across every channel. You approve. Your coach is there at every step — all within one central system.
Willow has an AI agent built on a profile of your business — not a prompt. It drafts posts in your voice, schedules them across every channel, and suggests what to post next from the news your audience actually cares about. A coach checks the work before it reaches you.
A week of posts, drafted from your services, audience and points of view — landed in your calendar ready to review. Your edits train it, so the drafts sharpen week over week.
One calendar for LinkedIn, Instagram, Facebook and X. The assistant queues each post at the best time for your audience — you approve, tweak or swap.
A daily newsroom surfaces the articles and topics worth a take, so you're never staring at a blank page wondering what to say.
Built for the one person running social at a professional-services firm — law, HR, IT, accountancy, consulting — who needs the output of a full content team without becoming one. The assistant does the heavy lifting; you stay in control of every post, and a human coach keeps the quality high.
After eight years working alongside 1,000+ businesses we know the real problem isn't "should we post" — it's "what do we post." Willow Create solves that at the root: a system built on a profile of your business, drafting in your voice ready to be shared.
Plan & schedule, the Newsroom, analytics, LinkedIn tagging and coaching all work the same whether you wrote a post or Create drafted it. The full story — how Create is built from a profile of your business, not a prompt — lives on its own page.
See the full Willow Create storyHow the post creation process works.
Willow builds a profile of your business based on your services, audience, tone and point of view. A week of drafts lands in your calendar, ready to review.
A dedicated coach reviews each draft — accuracy, tone, timing — and approves the week before it reaches you. Nothing moves forward unchecked.
Approve, tweak, or swap. Edits to the drafts train Willow on your voice — week over week, the drafts improve.
Posts go out at the best time for your audience, with personal-profile tags applied at draft (only on Willow). Analytics sharpen next week's drafts.
Fill your channels with high-quality content. Daily recommended articles mean you'll always be the first to post about what matters in your industry.
Recommendations based on what you like, what you've posted and what your audience engages with. Better each week.
Track influencers, publications and industry topics. Your personal newsroom curates them daily.
Draft, approve and schedule social media posts across LinkedIn, Facebook, Instagram and X from one platform. Create a plan for the weeks to come so you don't have to worry about your social media for a while.
Pick the best times to post for each channel — surfaced based on your audience and historical engagement.
Drafts get reviewed, edited and approved inside Willow. No more ping-ponging in email, Teams or Slack.
Willow is the only social media tool on the market that lets you tag personal LinkedIn profiles from inside the platform. Every other scheduler forces you to go back into LinkedIn after publishing and add the mentions by hand — extra work that usually doesn't get done.
Take the guesswork out of social media. Analyze your stats, track your link clicks, and see what's working across every channel and every team member.
Marketing teams are shrinking. The person running social is often doing it solo and facing the blank page with no sounding board. Your Willow coach is exactly what you need : someone who keeps you on track, who cares, who helps you think, and who makes sure you're never figuring it out by yourself.
Coaching is most active when you're still building rhythm, so the first 90 days. After that, we shift to a light quarterly or monthly check-in. The goal is independence and consistency, not dependency and ad-hoc.
Your coach already knows your industry's rhythm, sensitivities and audience because we've worked alongside 1000+ teams in it.
"My coach her support helped me improve my marketing and develop new ideas." — Elly Zwerts, EzwConsult
Most tools route you to a chatbot, a help-centre article, then a ticket that gets a templated reply in 3–5 business days. With Willow you have a named coach you can message, call, or catch in the weekly open office hours. Same-day is the default.
Thirty minutes, no commitment. We'll walk you through the platform, show you what Willow Create would draft for your business, and answer your questions.
"Besides the 1-on-1, my favourite part is the calendar view — that's my daily dashboard of what's going on and what's upcoming."