For eight years we've watched teams stall at the same moment — the cursor blinking in an empty post. Willow Create is the answer: a truly intelligent system shaped by you and your business, drafting your posts in your voice, dropped straight into your calendar.
Willow Create writes your posts based on your voice, your services, your point of view, and the industry news you actually care about. The same depth an experienced writer would build over weeks, captured once and applied to every post.
Your coach captures the things a that matter: your services, target audience, point of view, tone, the topics you care about.
The Personal Newsroom feeds in relevant news filtered to your sector and your profile. The raw material is already on the page.
Create generates posts that respect your tone of voice and branding. Each draft lines up with the angles you've agreed with your coach.
Drafts are suggested into the Willow software at the right cadence and the right time of day. Review, edit if you want, and approve.
A prompt forgets your firm by the next message. A profile remembers across drafts, quarters and team members. That's why Create posts read like a person from your firm wrote them. Because, structurally, one did.
Mean weekly LinkedIn impressions after the first Create post, vs the matched period before.
More likes, comments, reshares — same accounts, same voice, same audience.
Follower curves that were already going up went up faster — no paid push, no hiring spike.
Of all Create drafts went out with under 5% edits. Ten accounts publish 100% of drafts untouched.
Normalized Levenshtein between Create's first draft and the final caption that went live. An order of magnitude lower in May than in March.
Percent of beta accounts publishing on LinkedIn through Willow each week. Adoption stuck — and held at >90% through April and May.
We wrote a song for the launch of Willow Create — and put it to picture. Sound on.
Book a thirty-minute demo and we'll build a slice of your business profile live on the call and then show you what Willow Create drafts for your firm, in your voice, for the next two weeks of your calendar.
“My Willow is all done for the coming weeks, so I’m switching it off for now — everything’s scheduled and things can calm down a bit.”