A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Zoho Social is the social scheduler inside the Zoho ecosystem. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Zoho Social leans zoho-ecosystem scheduler.
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| Feature | WillowThe B2B social engine | Zoho SocialZoho-ecosystem scheduler |
|---|---|---|
| Location | Ghent, Belgium | Offices worldwide |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 15-day free trial. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | Free plan: 1 brand (6 channels), 1 user, 24/5 email support. Prices per month, billed yearly. Standard €10/month: scheduling, user tagging, 40 AI credits. Professional €30/month: monitoring dashboard, media library and RSS feeds. Premium €40/month: UTM parameters, content targeting and custom reports. Agency €230/month: 10 clients, 5 team members. Agency Plus €330/month: 20 clients, 5 team members, white-label reports. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Tutorials, documentation and email support; no structured coaching program. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Tutorials and documentation for onboarding, plus email support (24/5 on Free). |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Content scheduling on paid plans, with user tagging. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | ✓Best time to post recommendations based on years of customer analytics. | SmartQ best-time queue (Premium plan). |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Monitoring dashboard; custom, shareable reports on Premium. |
| Link tracking | Link tracking for every link in your posts. | Built-in link tracking with UTM parameters (Premium plan). |
| Data export | Export analytics as a clean, visual PDF. | Custom, shareable reports on Premium. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | Zia, Zoho's AI agent (using ChatGPT), suggests captions, generates content and surfaces performance insights and trends. |
| News & discovery | Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | RSS feeds and a media library (Professional plan). |
| Post inspiration | ✓Best practices and topical calendars for post inspiration. | –Media library on Professional, but no best-practice or topical inspiration. |
| Academy | Extensive guides on social media fundamentals. | Tutorials and documentation. |
Competitor plans, prices and features change often. Always check Zoho Social’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Zoho Social on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”