Willow vs Zoho Social.

Zoho Social is the social scheduler inside the Zoho ecosystem. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.

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Choose Willow if

You want content and a coach, not just a scheduler beside your CRM.

  • Content drafted in your voice — not just scheduled.
  • Unrestricted LinkedIn tagging of people and companies.
  • A dedicated coach who knows your industry.
  • Unlimited scheduling across up to 20 accounts.
Best forAccountants, consultants, HR & recruitment, IT & software and law firms.
Choose Zoho Social if

You already run Zoho and want social in the same suite.

  • Tight integration with Zoho CRM and Desk.
  • AI copy with tone controls and hashtags.
  • Bulk scheduler and repeat posts.
Best forBusinesses already invested in the Zoho suite who want social alongside CRM.

A calendar built for consistency.

Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.

app.willow.co / calendar
The Willow platform — content calendar, analytics and post streak in one dashboard.

Feature by feature.

The same criteria, side by side. Willow leans done-for-you content and coaching; Zoho Social leans zoho-ecosystem scheduler.

Feature WillowThe B2B social engine Zoho SocialZoho-ecosystem scheduler
Getting started & support
Free trial Willow has a 14-day free trial for the social media platform. 15-day free trial.
Pricing Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. Free plan: 1 account, 1 user, 24/5 email support. Standard €10/month: scheduling, user tagging, 40 AI credits. Professional €30/month: monitoring dashboard, media library and RSS feeds. Premium €40/month: UTM parameters, content targeting and custom reports.
Coaching ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. –Tutorials, documentation and email support; no structured coaching program.
Support Native English and Dutch support during office hours, plus a dedicated account manager per customer. Tutorials and documentation for onboarding, plus email support (24/5 on Free).
Publishing & scheduling
Scheduling Unlimited social media scheduling with no time horizon. Content scheduling on paid plans, with user tagging.
LinkedIn tagging Tag people and companies on LinkedIn without restrictions. LinkedIn tagging limited to connections and page followers.
Best time to post ✓Best time to post recommendations based on years of customer analytics. –No posting schedule recommendations based on engagement data.
Analytics & reporting
Analytics Detailed analytics per channel with clean data visualisation. Monitoring dashboard; custom, shareable reports on Premium.
Link tracking Link tracking for every link in your posts. Built-in link tracking with UTM parameters (Premium plan).
Data export Export analytics as a clean, visual PDF. Custom, shareable reports on Premium.
Content, AI & inspiration
AI & content generation Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. Zia, Zoho's AI agent (using ChatGPT), suggests captions, generates content and surfaces performance insights and trends.
News & discovery Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. RSS feeds and a media library (Professional plan).
Post inspiration ✓Best practices and topical calendars for post inspiration. –Media library on Professional, but no best-practice or topical inspiration.
Academy Extensive guides on social media fundamentals. Tutorials and documentation.
Want a second opinion?

Ask an AI for an unbiased read.

We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Zoho Social on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.

Compare in ChatGPTCompare in Claude

Willow vs Zoho Social, in short.

Ask us anything
Is Willow a good Zoho Social alternative? +
If content and coaching matter more than CRM proximity, yes. Zoho Social is handy inside Zoho — Willow is a dedicated engine that writes and coaches your social.
Does Willow have approval workflows? +
Yes. Every draft can be approved, edited or skipped, with configurable reviewers on higher plans and a full audit trail — built for regulated professional-services firms.
How does pricing compare? +
Zoho Social runs a free plan and €10 (Standard) to €40/month (Premium). Willow's €289–€545/month is a complete social system with content, coaching, analytics and 20 channels.

Compare Willow with other tools.

vs Buffer vs Hootsuite vs Sprout Social all See all comparisons

See Willow on your own business.

A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.

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“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”
WS Wouter ScholiersPartner · ACS Accountants