A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Buffer is a clean, affordable scheduler for teams that publish often across many channels. Willow is built for LinkedIn-first B2B firms — it drafts the content, tags people without limits, and pairs it with a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans strategy and B2B depth; Buffer leans breadth and simple publishing.
| Feature | WillowThe B2B social engine | BufferSimple multi-channel scheduler |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 14-day free trial |
| Pricing | The pricing packages of Willow are very straightforward. They include every single feature and AI tool. Plans costs €289/month with quarterly coaching sessions and €545/month with monthly social media coaching. Plans have 20 channels and 5 users. | Buffer's pricing for 20 channels and 5 users is around €115/month. It includes all of Buffer's features but no access to a dedicated account manager or social media coaching sessions. |
| Coaching | Users with a Kickstart or Pro plan have access to monthly or quarterly social media coaching with a dedicated expert. | Online Buffer community where resources and tips get shared. |
| Support | Users can reach out to native English and Dutch support staff during office hours. Willow has a dedicated account manager per customer. | Global support team via mail. |
| Publishing & scheduling | ||
| Scheduling | Willow allows for unnlimited social media scheduling without time horizons. | Unlimited scheduling on paid plans. |
| LinkedIn tagging | Tag people on LinkedIn without restrictions. | LinkedIn tagging limited to page followers and 1st degree connections. |
| Best time to post | Willow has best time to post recommendations based on years of customer analytics. | Best times to post for each platform. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | High-level analytics and individual channel metrics. |
| Link tracking | Link tracking is possible for all links that are uploaded to social media posts. | Free UTM tracker tool. |
| Data export | Users can export their analytics as a clean visual pdf. | Export custom reports. |
| Content, AI & inspiration | ||
| AI & content generation | Willow creates custom social media calendars and LinkedIn captions (Willow model) for customers with a Kickstart, Pro or Custom plan. | AI Assistant to brainstorm ideas, rewrite content, and craft platform-specific posts. |
| News & discovery | Willow users can get ideas from newspapers, RSS feeds and keyword monitors in their dashboard. | Build your library with media captures and RSS feeds. |
| Post inspiration | The platform also includes best practices and topical calendars for post inspiration. | Social media templates, insights and reports. |
| Academy | Willow also provides extensive guides on social media fundamentals. | Social media guides per channel. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Buffer on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”