A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Sprout Social is a polished enterprise platform for analytics and customer care. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Sprout Social leans enterprise analytics & care.
| Feature | WillowThe B2B social engine | Sprout SocialEnterprise analytics & care |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 30-day free trial. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Priced per user. Standard €199/month: 5 profiles, unlimited AI text and reports. Professional €299/month: unlimited profiles and AI Assist optimised posts. Advanced €399/month: team productivity reports and bulk scheduling. Enterprise is custom, priced on request. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Onboarding, self-service training, 24/5 phone and live chat, plus Sprout Academy — but no dedicated social coaching. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Onboarding plus 24/5 real-time phone and live chat support; Sprout Academy courses and certifications. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | No free plan; all tiers offer unlimited scheduling across platforms. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | ViralPost automatically recommends optimal posting times from audience engagement. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Advanced post- and profile-level analytics with competitor benchmarking and a custom report builder. |
| Link tracking | Link tracking for every link in your posts. | Adds tracking codes to links to identify social traffic in Google Analytics. |
| Data export | Export analytics as a clean, visual PDF. | Custom report builder with export options. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI assistant (from Professional) generates captions, suggests post improvements and summarises inbox conversations. |
| News & discovery | Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | Trend suggestions aggregating links shared across channels. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Templates and text snippets in the asset library. |
| Academy | Extensive guides on social media fundamentals. | Sprout Academy courses, certifications and webinars. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Sprout Social on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”