Willow vs Sprout Social.

Sprout Social is a polished enterprise platform for analytics and customer care. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.

Book a free demo See Willow pricing
Choose Willow if

You want content and coaching, not just reporting and inbox tools.

  • Content drafted in your voice — not just scheduled.
  • Unrestricted LinkedIn tagging of people and companies.
  • A dedicated coach who knows your industry.
  • Unlimited scheduling across up to 20 accounts.
Best forAccountants, consultants, HR & recruitment, IT & software and law firms.
Choose Sprout Social if

You need enterprise reporting and a shared social inbox.

  • Best-in-class analytics and custom reports.
  • Unified smart inbox for social customer care.
  • Optional social listening and review management.
Best forLarger teams that live in analytics and social customer care and can justify premium pricing.

A calendar built for consistency.

Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.

app.willow.co / calendar
The Willow platform — content calendar, analytics and post streak in one dashboard.

Feature by feature.

The same criteria, side by side. Willow leans done-for-you content and coaching; Sprout Social leans enterprise analytics & care.

Last reviewed:

Feature WillowThe B2B social engine Sprout SocialEnterprise analytics & care
Location Ghent, Belgium Chicago, US
Getting started & support
Free trial Willow has a 14-day free trial for the social media platform. 30-day free trial.
Pricing Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. Priced per user, billed annually. Essentials $79/month (5 profiles). Standard $199: 5 profiles, inbox and review management. Professional $299: unlimited profiles. Advanced $399: team productivity reports. Enterprise on request.
Coaching ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. –Onboarding, self-service training, 24/5 phone and live chat, plus Sprout Academy — but no dedicated social coaching.
Support Native English and Dutch support during office hours, plus a dedicated account manager per customer. Onboarding plus 24/5 real-time phone and live chat support; Sprout Academy courses and certifications.
Publishing & scheduling
Scheduling Unlimited social media scheduling with no time horizon. No free plan; 30-day trial. Bulk scheduling up to 350 posts via CSV.
LinkedIn tagging Tag people and companies on LinkedIn without restrictions. LinkedIn tagging limited to connections and page followers.
Best time to post Best time to post recommendations based on years of customer analytics. ViralPost automatically recommends optimal posting times from audience engagement.
Analytics & reporting
Analytics Detailed analytics per channel with clean data visualisation. Post- and profile-level analytics with competitor benchmarking for Facebook, X and Instagram, plus a custom report builder.
Link tracking Link tracking for every link in your posts. Adds tracking codes to links to identify social traffic in Google Analytics.
Data export Export analytics as a clean, visual PDF. Custom report builder with export options.
Content, AI & inspiration
AI & content generation Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. AI assistant (from Professional) generates captions, suggests post improvements and summarises inbox conversations.
News & discovery Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. Trend suggestions aggregating links shared across channels.
Post inspiration Best practices and topical calendars for post inspiration. Templates and text snippets in the asset library.
Academy Extensive guides on social media fundamentals. Sprout Academy courses, certifications and webinars.

Competitor plans, prices and features change often. Always check Sprout Social’s own website for the most recent and accurate information.

Want a second opinion?

Ask an AI for an unbiased read.

We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Sprout Social on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.

Compare in ChatGPTCompare in Claude

Willow vs Sprout Social, in short.

Ask us anything
Is Willow a good Sprout Social alternative? +
If your priority is content that gets made and a coach who knows your industry, yes. Sprout is excellent at reporting and care, but it schedules and measures — it does not write your posts for you.
How does pricing compare? +
Sprout's per-user plans run from $79 (Essentials) to $399 (Advanced) per month, billed annually, with custom Enterprise. Willow is a single all-in fee (€289–€545/month, billed yearly) covering content, coaching, analytics and 20 channels — usually a fraction of a multi-seat Sprout contract.

Compare Willow with other tools.

vs Buffer vs Hootsuite vs Planable all See all comparisons

See Willow on your own business.

A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.

Book a free demo Read customer stories
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”
WS Wouter ScholiersPartner · ACS Accountants