A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Hootsuite is a broad enterprise suite for scheduling, listening and ads. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Hootsuite leans enterprise social suite.
Last reviewed:
| Feature | WillowThe B2B social engine | HootsuiteEnterprise social suite |
|---|---|---|
| Location | Ghent, Belgium | Vancouver, Canada |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 14-day free trial, no credit card required. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | Standard from $99/user/month, billed annually: up to 10 accounts. Professional from $199 adds unlimited accounts, inbox automation and benchmarking. Advanced from $399 adds approvals. Enterprise custom. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Hootsuite Academy tutorials, guides, webinars and certifications; dedicated support only on Enterprise — no one-on-one coaching. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help centre and Academy; dedicated chat, email and support on Enterprise Custom. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited scheduling on paid plans; bulk scheduling up to 350 posts. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Best Time to Post recommendations from audience activity. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Post- and account-level analytics with competitor tracking, posting frequency and sentiment. |
| Link tracking | Link tracking for every link in your posts. | Built-in link shortening and URL click tracking. |
| Data export | Export analytics as a clean, visual PDF. | Custom reports exportable as PDF or CSV. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI assistant generates captions and video scripts and suggests trending topics, hashtags and ideas per industry, with AI in competitive analysis. |
| News & discovery | Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | Discovery streams and competitor insights for content ideas. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Content library, templates and trend discovery. |
| Academy | Extensive guides on social media fundamentals. | Hootsuite Academy with free and paid certifications. |
Competitor plans, prices and features change often. Always check Hootsuite’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Hootsuite on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”