A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Vista Social is a modern, affordable all-in-one social tool. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Vista Social leans modern multi-network tool.
Last reviewed:
| Feature | WillowThe B2B social engine | Vista SocialModern multi-network tool |
|---|---|---|
| Location | Ghent, Belgium | New York, US (registered) |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 14-day free trial on Professional, Advanced and Scale. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | Professional $80/month: 2 users, 15 profiles, basic reporting. Advanced $160/month: 3 users, 30 profiles, custom reports, advanced workflows. Scale $360/month: 4 users, 70 profiles, white-label. Enterprise (custom): 8+ users, quarterly reviews, dedicated account manager. Billed yearly. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Email and video-call support and a Help Center; no structured coaching program (quarterly reviews on Enterprise). |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Email support on all plans, video-call support from Advanced, and a Help Center of tutorials. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited scheduling on all paid plans. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Posting schedule recommendations based on engagement data. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Post- and account-level analytics (engagement, reach, impressions), more detailed on higher tiers, with cross-campaign tracking. |
| Link tracking | Link tracking for every link in your posts. | Built-in link tracking, URL shortener and UTM support. |
| Data export | Export analytics as a clean, visual PDF. | Custom, exportable reports. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI assistant generates captions, rewrites and optimises posts and creates variations, with image generation and content repurposing. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No news feed or external inspiration streams. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Media library, saved content and drafts. |
| Academy | Extensive guides on social media fundamentals. | Blog, guides and help docs. |
Competitor plans, prices and features change often. Always check Vista Social’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Vista Social on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”