Willow vs Viraly.

Viraly is an affordable scheduler with analytics and a link-in-bio tool. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.

Book a free demo See Willow pricing
Choose Willow if

You want content and a coach, not just scheduling and a link-in-bio.

  • Content drafted in your voice — not just scheduled.
  • Unrestricted LinkedIn tagging of people and companies.
  • A dedicated coach who knows your industry.
  • Unlimited scheduling across up to 20 accounts.
Best forAccountants, consultants, HR & recruitment, IT & software and law firms.
Choose Viraly if

You want budget scheduling with analytics and link-in-bio.

  • Automated optimised posting queue.
  • Link-in-bio with click tracking.
  • AI captions, hashtags and idea generation.
Best forCreators and small businesses who want affordable scheduling with analytics.

A calendar built for consistency.

Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.

app.willow.co / calendar
The Willow platform — content calendar, analytics and post streak in one dashboard.

Feature by feature.

The same criteria, side by side. Willow leans done-for-you content and coaching; Viraly leans scheduling & link-in-bio.

Last reviewed:

Feature WillowThe B2B social engine ViralyScheduling & link-in-bio
Location Ghent, Belgium Delaware, US (registered)
Getting started & support
Free trial Willow has a 14-day free trial for the social media platform. No free trial; a free plan is available, and paid plans have a 30-day money-back guarantee.
Pricing Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. Free plan: 3 social profiles, 10 scheduled posts per month. Influencer $15.83/month: 5 profiles, 200 posts. Business $40.83/month: 15 profiles, 500 posts, 3 team members and priority support. Agency $82.50/month: 50 profiles, unlimited posts, 2 years of history and a dedicated account manager. Enterprise $207.50/month: 150 profiles and white-label branding. Billed yearly.
Coaching ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. –Onboarding docs and tiered support; a dedicated account manager on Agency — no structured coaching or strategic advisory.
Support Native English and Dutch support during office hours, plus a dedicated account manager per customer. Email support on paid plans, priority support on Business, a dedicated account manager on Agency.
Publishing & scheduling
Scheduling Unlimited social media scheduling with no time horizon. Free plan schedules 10 posts/month; paid plans from 200 to unlimited.
LinkedIn tagging Tag people and companies on LinkedIn without restrictions. LinkedIn tagging limited to connections and page followers.
Best time to post Best time to post recommendations based on years of customer analytics. Automated optimised post queue that selects the best posting times.
Analytics & reporting
Analytics Detailed analytics per channel with clean data visualisation. Engagement metrics, audience demographics and behaviour with visual dashboards; CSV export from Influencer, PDF reports from Business, branded exports on Enterprise.
Link tracking Link tracking for every link in your posts. Link-in-bio tool with click tracking.
Data export Export analytics as a clean, visual PDF. CSV export from Influencer, PDF reports from Business, branded exports on Enterprise.
Content, AI & inspiration
AI & content generation Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. AI caption generator, hashtag suggestions and content ideas, adapting to your brand voice.
News & discovery Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. Ideas board, RSS feed integration and AI-generated ideas.
Post inspiration Best practices and topical calendars for post inspiration. Templates and an Idea Board Hub with RSS.
Academy Extensive guides on social media fundamentals. Onboarding documents and help resources.

Competitor plans, prices and features change often. Always check Viraly’s own website for the most recent and accurate information.

Want a second opinion?

Ask an AI for an unbiased read.

We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Viraly on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.

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Willow vs Viraly, in short.

Ask us anything
Is Willow a good Viraly alternative? +
If you want the content created for you and a coach guiding it, yes. Viraly is a capable budget scheduler — Willow drafts the content and adds human coaching and B2B depth.
How does pricing compare? +
Viraly has a free plan and paid tiers from $15.83 (Influencer) to $82.50/month (Agency), billed yearly. Willow's €289–€545/month, billed yearly, includes drafted content, coaching, analytics and 20 channels.

Compare Willow with other tools.

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See Willow on your own business.

A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.

Book a free demo Read customer stories
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”
WS Wouter ScholiersPartner · ACS Accountants