A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Swat.io is a professional social management tool with a strong engagement inbox. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Swat.io leans engagement & publishing.
Last reviewed:
| Feature | WillowThe B2B social engine | Swat.ioEngagement & publishing |
|---|---|---|
| Location | Ghent, Belgium | Vienna, Austria |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 21-day free trial with all features and add-ons. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | Small €39/month: 3 channels, unlimited posting, 1-year storage. Medium €89/month: 5 channels, 5 users, image/video editor and campaigns. Large €199/month: 8 channels, 8 users, unlimited storage, extended permissions and planning channels. Custom €599/month: dedicated account manager and individual setup. The Inbox add-on doubles each plan’s price. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Help Center with tutorials and best practices; no dedicated strategic coaching. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help Center plus email support; priority support 7 days/week on higher tiers; a dedicated account manager on Custom. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | No free plan; all paid plans publish unlimited. Approval flows from Medium (€89/month). |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Best Time to Post heatmaps show optimal posting windows. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Predefined analytics dashboards in every plan; custom dashboards and automated reports need the Advanced Insights add-on. |
| Link tracking | ✓Link tracking for every link in your posts. | URL shortener in Medium and up. |
| Data export | Export analytics as a clean, visual PDF. | Export analytics data as a report. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI assistant generates post captions from prompts. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No built-in news, RSS or discovery feed. |
| Post inspiration | ✓Best practices and topical calendars for post inspiration. | –No built-in best practices or content inspiration feed. |
| Academy | Extensive guides on social media fundamentals. | Help Center with tutorials and best practices. |
Competitor plans, prices and features change often. Always check Swat.io’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Swat.io on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”