A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
StoryChief is a content-marketing platform that distributes to many channels. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; StoryChief leans content marketing & distribution.
Last reviewed:
| Feature | WillowThe B2B social engine | StoryChiefContent marketing & distribution |
|---|---|---|
| Location | Ghent, Belgium | Ghent, Belgium |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | Free trial with all features, no credit card required. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | Free plan with analytics. Social Media Calendar €19/month billed yearly (3 channels, 60 posts). Team from €29/seat/month; Agency from €49/customer/month; API on Agency Editorial; Enterprise custom. All billed yearly. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Onboarding program and chat support; dedicated CS manager only on Enterprise. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help Center, Video Academy and chat support; onboarding program on Team and Agency. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Scheduling per channel; 30+ channel types supported, with connected-channel limits per plan. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | Native @mentions of pages and profiles per network. |
| Best time to post | ✓Best time to post recommendations based on years of customer analytics. | Recommended posting times suggested when scheduling. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Post- and campaign-level analytics — views, clicks, shares and conversions — across social, blog and email, plus SEO insights. |
| Link tracking | Link tracking for every link in your posts. | Built-in link tracking and UTM management. |
| Data export | Export analytics as a clean, visual PDF. | Exportable reports. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | Built-in AI drafts blogs, captions and copy; its AI marketing agent plans, drafts and optimises content. |
| News & discovery | Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | Keyword and trend monitoring plus the AI agent's web-search topic ideas. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Best practices, templates and suggestions for posts, blogs and campaigns. |
| Academy | Extensive guides on social media fundamentals. | Blog, guides and playbooks. |
Competitor plans, prices and features change often. Always check StoryChief’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and StoryChief on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”