Willow vs Planable.

Planable is built around content approval and client sign-off. Willow goes a step further — it creates the content, publishes without scheduling limits, and adds analytics, LinkedIn tagging and a dedicated coach.

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Choose Willow if

You want the content created, not just approved.

  • Content drafted in your voice — not just scheduled.
  • Unrestricted LinkedIn tagging of people and companies.
  • A dedicated coach who knows your industry.
  • Unlimited scheduling across up to 20 accounts.
Best forAccountants, consultants, HR & recruitment, IT & software and law firms.
Choose Planable if

You need tight approval and collaboration flows.

  • Tight approval and client sign-off flows.
  • Feedback and collaboration on posts before publish.
  • Multi-workspace setups for agencies.
Best forAgencies and teams that need structured review and client approval before publishing.

A calendar built for consistency.

Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.

app.willow.co / calendar
The Willow platform — content calendar, analytics and post streak in one dashboard.

Feature by feature.

The same criteria, side by side. Willow leans done-for-you content and coaching; Planable leans review and approval workflows.

Last reviewed:

Feature WillowThe B2B social engine PlanableApproval-focused collaboration
Location Ghent, Belgium Delaware, US (registered)
Getting started & support
Free trial Willow has a 14-day free trial for the social media platform. No time-limited trial; the first 50 posts are free, no credit card required.
Pricing The pricing packages of Willow are very straightforward. They include every single feature and AI tool. Plans costs €289/month with quarterly coaching sessions and €545/month with monthly social media coaching, billed yearly. Plans have 20 channels and unlimited users. Basic $33/month per workspace: 60 posts, unlimited users, analytics a $12 add-on. Pro $49/month: 150 posts, 10 pages. Analytics ($12) and social inbox ($7.50) are paid add-ons on every plan. Billed yearly.
Coaching ✓Users with a Kickstart or Pro plan have access to monthly or quarterly social media coaching with a dedicated expert. –Help Center with tutorials and best practices, but no dedicated strategic coaching.
Support Users can reach out to native English and Dutch support staff during office hours. Willow has a dedicated account manager per customer. Knowledge base on Basic, chat support on Pro, dedicated account manager on Enterprise.
Publishing & scheduling
Scheduling Willow allows for unnlimited social media scheduling without time horizons. Basic schedules 60 posts/month and Pro 150; Enterprise is unlimited, with approval flows.
LinkedIn tagging Tag people on LinkedIn without restrictions. LinkedIn tagging covers pages and followers' personal profiles.
Best time to post Willow has best time to post recommendations based on years of customer analytics. Best Time to Post recommendations based on past engagement data.
Analytics & reporting
Analytics Detailed analytics per channel with clean data visualisation. Post-level analytics — likes, comments, shares and reach across platforms — as a paid add-on on every plan.
Link tracking ✓Link tracking is possible for all links that are uploaded to social media posts. –No built-in URL click tracking for scheduled posts.
Data export Users can export their analytics as a clean visual pdf. Export analytics data as a report.
Content, AI & inspiration
AI & content generation Willow creates custom social media calendars and LinkedIn captions (Willow model) for customers with a Kickstart, Pro or Custom plan. AI assistant generates post captions from prompts.
News & discovery ✓Willow users can get ideas from newspapers, RSS feeds and keyword monitors in their dashboard. –No features for news or content updates.
Post inspiration ✓The platform also includes best practices and topical calendars for post inspiration. –No built-in best practices or content inspiration feed.
Academy Willow also provides extensive guides on social media fundamentals. Free or downloadable reports, guides and playbooks

Competitor plans, prices and features change often. Always check Planable’s own website for the most recent and accurate information.

Want a second opinion?

Ask an AI for an unbiased read.

We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Planable on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.

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Willow vs Planable, in short.

Ask us anything
Is Willow a good Planable alternative? +
If you want the posts actually written for you — not just a place to approve them — yes. Willow drafts content in your voice, publishes without limits, and adds coaching. Planable remains strong if your core need is a client approval layer.
How does pricing compare? +
Planable's Basic plan is $33/month and Pro $49/month per workspace, billed yearly, with analytics and social inbox as paid add-ons. Willow is a single all-in fee (€289–€545/month, billed yearly) covering content, coaching, analytics and 20 channels — a complete system rather than a collaboration tool.

Compare Willow with other tools.

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See Willow on your own business.

A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.

Book a free demo Read customer stories
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”
WS Wouter ScholiersPartner · ACS Accountants