A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Planable is built around content approval and client sign-off. Willow goes a step further — it creates the content, publishes without scheduling limits, and adds analytics, LinkedIn tagging and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Planable leans review and approval workflows.
| Feature | WillowThe B2B social engine | PlanableApproval-focused collaboration |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 14-day free trial of premium features. |
| Pricing | The pricing packages of Willow are very straightforward. They include every single feature and AI tool. Plans costs €289/month with quarterly coaching sessions and €545/month with monthly social media coaching. Plans have 20 channels and 5 users. | Free plan: 50 scheduled posts, no analytics. Basic €33/month: 60 posts, unlimited users, analytics a €12 add-on. Pro €49/month: 150 posts, 10 campaigns, 10 pages. Analytics and social inbox are included only on the custom-priced Enterprise plan. |
| Coaching | ✓Users with a Kickstart or Pro plan have access to monthly or quarterly social media coaching with a dedicated expert. | –Help Center with tutorials and best practices, but no dedicated strategic coaching. |
| Support | Users can reach out to native English and Dutch support staff during office hours. Willow has a dedicated account manager per customer. | Support via email. |
| Publishing & scheduling | ||
| Scheduling | Willow allows for unnlimited social media scheduling without time horizons. | Free plan schedules 50 posts/month; paid plans allow unlimited scheduling, with approval flows. |
| LinkedIn tagging | Tag people on LinkedIn without restrictions. | LinkedIn tagging limited to followers of your company page. |
| Best time to post | Willow has best time to post recommendations based on years of customer analytics. | Best Time to Post recommendations based on past engagement data. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Post-level analytics — likes, comments, shares and reach across platforms — but only as a paid add-on or on Enterprise. |
| Link tracking | ✓Link tracking is possible for all links that are uploaded to social media posts. | –No built-in URL click tracking for scheduled posts. |
| Data export | Users can export their analytics as a clean visual pdf. | Export analytics data as a report. |
| Content, AI & inspiration | ||
| AI & content generation | Willow creates custom social media calendars and LinkedIn captions (Willow model) for customers with a Kickstart, Pro or Custom plan. | AI assistant generates post captions from prompts. |
| News & discovery | ✓Willow users can get ideas from newspapers, RSS feeds and keyword monitors in their dashboard. | –No features for news or content updates. |
| Post inspiration | ✓The platform also includes best practices and topical calendars for post inspiration. | –No built-in best practices or content inspiration feed. |
| Academy | Willow also provides extensive guides on social media fundamentals. | Free or downloadable reports, guides and playbooks |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Planable on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”