A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
SocialOomph, a long-standing, low-cost publishing tool, has shut down. Willow is an alternative — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; SocialOomph leans publishing & automation.
Last reviewed:
| Feature | WillowThe B2B social engine | SocialOomphService shut down |
|---|---|---|
| Location | Ghent, Belgium | Service shut down |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 7-day free trial of premium features. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | Standard €9.98/month: 10 accounts, RSS and social reports. Premium €19.98/month: 10 members, 20 accounts. Deluxe €39.98/month: adds YouTube. Topaz €59.98/month: 100 accounts, custom reports. Ruby €99.98/month: 500 scheduled, 50 members. Gold €159.98/month: content studio, 500 accounts, extra network. Platinum €199.98/month: 1,000 accounts and Pinterest. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Help Center, phone and email support; live training via Skype/TeamViewer as an add-on — no account managers or strategic consulting. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help Center with phone and email support; optional live training via Skype/TeamViewer. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited scheduling on all plans, but queues are capped from 20 to 500 posts. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | ✓Best time to post recommendations based on years of customer analytics. | –No best time to post recommendations. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Post-performance analytics on all plans; custom branding on higher tiers. |
| Link tracking | Link tracking for every link in your posts. | URL tracking via UTM parameters. |
| Data export | Export analytics as a clean, visual PDF. | Exportable reports. |
| Content, AI & inspiration | ||
| AI & content generation | ✓Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | –No AI integrations. |
| News & discovery | Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | RSS feed integration. |
| Post inspiration | ✓Best practices and topical calendars for post inspiration. | –No built-in best practices or curated trend suggestions. |
| Academy | Extensive guides on social media fundamentals. | Help Center and support resources. |
Competitor plans, prices and features change often. Always check SocialOomph’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and SocialOomph on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”