A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
SocialOomph is a long-standing, low-cost publishing and automation tool. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; SocialOomph leans publishing & automation.
| Feature | WillowThe B2B social engine | SocialOomphPublishing & automation |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 7-day free trial of premium features. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Standard €9.98/month: 10 accounts, RSS and social reports. Premium €19.98/month: 10 members, 20 accounts. Deluxe €39.98/month: adds YouTube. Topaz €59.98/month: 100 accounts, custom reports. Ruby €99.98/month: 500 scheduled, 50 members. Gold €159.98/month: content studio, 500 accounts, extra network. Platinum €199.98/month: 1,000 accounts and Pinterest. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Help Center, phone and email support; live training via Skype/TeamViewer as an add-on — no account managers or strategic consulting. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help Center with phone and email support; optional live training via Skype/TeamViewer. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited scheduling on all plans, but queues are capped from 20 to 500 posts. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | ✓Best time to post recommendations based on years of customer analytics. | –No best time to post recommendations. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Post-performance analytics on all plans; custom branding on higher tiers. |
| Link tracking | Link tracking for every link in your posts. | URL tracking via UTM parameters. |
| Data export | Export analytics as a clean, visual PDF. | Exportable reports. |
| Content, AI & inspiration | ||
| AI & content generation | ✓Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | –No AI integrations. |
| News & discovery | Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | RSS feed integration. |
| Post inspiration | ✓Best practices and topical calendars for post inspiration. | –No built-in best practices or curated trend suggestions. |
| Academy | Extensive guides on social media fundamentals. | Help Center and support resources. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and SocialOomph on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”