A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
SocialBee organises posting into rotating evergreen categories. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; SocialBee leans category-based scheduling.
| Feature | WillowThe B2B social engine | SocialBeeCategory-based scheduling |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 14-day free trial. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Standard: Bootstrap €24/month (1 user, unlimited AI), Accelerate €40/month (30 content sources, 2-year analytics, no export), Pro €82/month (3 users, 5 workspaces, exportable reports). Agency: Pro50 €149/month (10 workspaces, internal notes, unlimited categories), Pro10 €274/month (100 profiles, 20 workspaces), Pro150 €374/month (150 profiles, 30 workspaces). |
| Coaching | Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | ConciergeBee, a separate coaching agency, offers dedicated coaching with marketing professionals; standard support is Help Center, email and onboarding. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help Center with tutorials, email support and onboarding assistance. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited scheduling on all plans, category-based with post variations. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Posting time recommendations. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Engagement, post-performance and audience-growth analytics, from 3 months up to 2 years of data; report export on higher tiers. |
| Link tracking | Link tracking for every link in your posts. | Link tracking via integrations. |
| Data export | Export analytics as a clean, visual PDF. | Analytics report export on higher-tier plans. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI caption generator, content rewriting and post variations, with ChatGPT integration. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No RSS or news feed integration. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Content sources, category-based content planning and Canva for visuals. |
| Academy | Extensive guides on social media fundamentals. | Academy, guides and webinars. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and SocialBee on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”