A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Sendible is an established agency platform for managing many clients. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Sendible leans agency social management.
Last reviewed:
| Feature | WillowThe B2B social engine | SendibleAgency social management |
|---|---|---|
| Location | Ghent, Belgium | London, UK |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 14-day free trial. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | Core €26/month: 6 profiles, unlimited users. Plus €72/month: assignment & approval, 18 profiles. Premium €149/month: content libraries, custom branded reports and dedicated onboarding, 42 profiles. Elite €234/month: 90 profiles and advanced permissions. Enterprise €574/month: all features, SSO and a dedicated account manager. Billed yearly; unlimited users on every plan. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Help Center, live chat and email support, customer success webinars and bookable 1:1 expert office hours; dedicated onboarding from Premium, but no structured coaching program. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help Center with onboarding resources plus email and live chat support (9am–10pm GMT). |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited scheduling on all paid plans, with approval flows. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Recommended posting times based on historical engagement. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Post-level performance and audience-growth analytics with a custom report builder, automated delivery and branded reports (white-label on Elite and above). |
| Link tracking | Link tracking for every link in your posts. | Built-in URL tracking with custom UTM parameters and link shortening. |
| Data export | Export analytics as a clean, visual PDF. | Custom report builder with automated, shareable reports. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI-assisted content creation — caption generation, post suggestions and content rewriting. |
| News & discovery | Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | Content suggestions and RSS feed integration to pull from blogs and news. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Content and hashtag libraries (Premium and above). |
| Academy | Extensive guides on social media fundamentals. | Guides, webinars and blog. |
Competitor plans, prices and features change often. Always check Sendible’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Sendible on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”