Willow vs RecurPost.

RecurPost is built around evergreen libraries that keep your slots full. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.

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Choose Willow if

You want fresh, on-brand content, not just recycled slots.

  • Content drafted in your voice — not just scheduled.
  • Unrestricted LinkedIn tagging of people and companies.
  • A dedicated coach who knows your industry.
  • Unlimited scheduling across up to 20 accounts.
Best forAccountants, consultants, HR & recruitment, IT & software and law firms.
Choose RecurPost if

You want evergreen libraries that auto-refill your schedule.

  • Evergreen content libraries that repeat automatically.
  • AI caption and image generation.
  • Bulk CSV import and RSS.
Best forSolo marketers who want to keep posting from a recycled library with minimal effort.

A calendar built for consistency.

Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.

app.willow.co / calendar
The Willow platform — content calendar, analytics and post streak in one dashboard.

Feature by feature.

The same criteria, side by side. Willow leans done-for-you content and coaching; RecurPost leans recurring evergreen posts.

Last reviewed:

Feature WillowThe B2B social engine RecurPostRecurring evergreen posts
Location Ghent, Belgium Surat, India and Georgia, US
Getting started & support
Free trial Willow has a 14-day free trial for the social media platform. 14-day free trial of premium features.
Pricing Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. Starter $7.50/month: 2 accounts, 10 daily posts, multiple image uploads. Personal $20.83/month: seasonal libraries, Chrome extension and platform-specific features. Agency $65.83/month: workspaces and analytics reports. Enterprise (custom pricing): 10+ AI features and custom profiles/daily posts. Billed yearly.
Coaching ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. –Email and chat support, a Help Center, templates, an eBook and digital courses; no dedicated coaching or strategic advisory.
Support Native English and Dutch support during office hours, plus a dedicated account manager per customer. Email, live chat and phone support with a Help Center of tutorials.
Publishing & scheduling
Scheduling Unlimited social media scheduling with no time horizon. Daily-post limits by plan (10 Starter, 20 Personal, 80 Agency, custom Enterprise), with evergreen auto-refilling.
LinkedIn tagging Tag people and companies on LinkedIn without restrictions. People tagging on LinkedIn only in Company Page posts, and only for followers of that Page.
Best time to post Best time to post recommendations based on years of customer analytics. AI-driven best time to post suggestions.
Analytics & reporting
Analytics Detailed analytics per channel with clean data visualisation. Per-platform analytics; white-label client reports with custom branding and an AI ‘chat with reports’ feature.
Link tracking Link tracking for every link in your posts. Link shortening via Bitly.
Data export Export analytics as a clean, visual PDF. Reports shareable or downloadable as PDF.
Content, AI & inspiration
AI & content generation Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. AI assistant generates captions, creates variations, rewrites/improves and repurposes content.
News & discovery ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. –No external trend discovery or news feed.
Post inspiration ✓Best practices and topical calendars for post inspiration. –Inspiration comes from recycling high-performing past content; no external discovery.
Academy Extensive guides on social media fundamentals. Help docs, templates, an eBook and digital courses.

Competitor plans, prices and features change often. Always check RecurPost’s own website for the most recent and accurate information.

Want a second opinion?

Ask an AI for an unbiased read.

We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and RecurPost on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.

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Willow vs RecurPost, in short.

Ask us anything
Is Willow a good RecurPost alternative? +
If you want new content written in your voice rather than the same library recycled, yes. RecurPost keeps slots full — Willow keeps them full with fresh, coached content.
How does pricing compare? +
RecurPost runs $7.50 (Starter) to $65.83/month (Agency), billed yearly, plus custom Enterprise — recycling-first. Willow's €289–€545/month, billed yearly, covers original content, coaching, analytics and 20 channels.

Compare Willow with other tools.

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See Willow on your own business.

A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.

Book a free demo Read customer stories
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”
WS Wouter ScholiersPartner · ACS Accountants