A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Publer is a feature-packed scheduler built for bulk publishing and automation. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Publer leans bulk scheduling & automation.
Last reviewed:
| Feature | WillowThe B2B social engine | PublerBulk scheduling & automation |
|---|---|---|
| Location | Ghent, Belgium | Tirana, Albania |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | Free plan; free trial of paid features without a credit card; 14-day money-back guarantee. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | Free plan: 3 social accounts, 10 scheduled posts per account, no analytics. Professional adds unlimited workspaces/posts and trending posts & news. Business adds unlimited AI prompts and competitor analysis. 1:1 onboarding and priority support only on Enterprise. Final price scales with social accounts and extra users. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Help Center with tutorials and guides; no structured strategic coaching. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help Center with tutorials; 1:1 onboarding and prioritised support on Enterprise. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Free plan holds 10 scheduled posts per account; paid plans schedule unlimited, with recycling and auto-scheduling. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Posting time suggestions based on engagement data. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Analytics insights and reports, including best times to post, on the Business plan. |
| Link tracking | Link tracking for every link in your posts. | Link tracking via a built-in URL shortener. |
| Data export | Export analytics as a clean, visual PDF. | Export analytics data as a report. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI assistant generates captions, improves posts, and adds hashtags and emojis, with image generation and content repurposing. |
| News & discovery | Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | Trending posts and news feed (Professional+); RSS auto-posting. |
| Post inspiration | Best practices and topical calendars for post inspiration. | AI post ideas, a media library and saved drafts. |
| Academy | Extensive guides on social media fundamentals. | Help docs and blog. |
Competitor plans, prices and features change often. Always check Publer’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Publer on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”