A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Postly is an AI-first publishing tool that generates and auto-posts content. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Postly leans aI publishing & automation.
| Feature | WillowThe B2B social engine | PostlyAI publishing & automation |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | No free trial; a free plan is available. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Free plan: 2 team members, 50 scheduled posts, unlimited workspaces. Basic €2.77/month: unlimited AI text credits and 100GB media storage. Team: unlimited members and API. Add-ons include X Pro, API access, a Telegram bot and AI Studio. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Onboarding best practices, a blog and Help Center/Docs; no coaching or strategic guidance. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help Center and Help Docs, plus a blog with strategies and product updates. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Starter schedules 50 posts/month; all other plans are unlimited. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | ✓Best time to post recommendations based on years of customer analytics. | –No best time to post recommendations. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Analytics dashboard tracking engagement and performance. |
| Link tracking | ✓Link tracking for every link in your posts. | –No clear built-in URL click tracking. |
| Data export | Export analytics as a clean, visual PDF. | CSV export and snapshots; optional branded PDFs and digests. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI Writer for captions, posts, ads and blogs, an AI image and video generator, brand-voice tools and AI auto-posting, with platform-specific adaptation. |
| News & discovery | Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | AI-generated ideas, templates and RSS auto-posting. |
| Post inspiration | Best practices and topical calendars for post inspiration. | AI ideas and templates, but no curated inspiration system. |
| Academy | Extensive guides on social media fundamentals. | Blog with strategies and product updates; Help Docs. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Postly on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”