A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Postly is an AI-first publishing tool that generates and auto-posts content. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Postly leans aI publishing & automation.
Last reviewed:
| Feature | WillowThe B2B social engine | PostlyAI publishing & automation |
|---|---|---|
| Location | Ghent, Belgium | United States |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | A 7-day free trial is available. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | Pro from $16/month (billed yearly), 5-channel minimum, from $3.20 per channel. Unlimited posts and members. Enterprise from $299/month. Add-ons include AI Studio, X-Pro and a Telegram bot. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Onboarding best practices, a blog and Help Center/Docs; no coaching or strategic guidance. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help Center and Help Docs, plus a blog with strategies and product updates. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited scheduled posts on Pro. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | ✓Best time to post recommendations based on years of customer analytics. | Best-time-to-post recommendations are included. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Analytics dashboard tracking engagement and performance. |
| Link tracking | ✓Link tracking for every link in your posts. | Built-in URL shortening with click tracking. |
| Data export | Export analytics as a clean, visual PDF. | CSV export and snapshots; optional branded PDFs and digests. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI Writer for captions, posts, ads and blogs, an AI image and video generator, brand-voice tools and AI auto-posting, with platform-specific adaptation. |
| News & discovery | Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | AI-generated ideas, templates and RSS auto-posting. |
| Post inspiration | Best practices and topical calendars for post inspiration. | AI ideas and templates, but no curated inspiration system. |
| Academy | Extensive guides on social media fundamentals. | Blog with strategies and product updates; Help Docs. |
Competitor plans, prices and features change often. Always check Postly’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Postly on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”