A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Oktopost is an enterprise B2B social platform built around social selling and ROI. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Oktopost leans b2B social management.
| Feature | WillowThe B2B social engine | OktopostB2B social management |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | No free trial; demo on request. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Personalised quotes only — enterprise annual contracts. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –B2B guidance via case studies, playbooks and webinars on social selling and advocacy; no hands-on coaching. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Customer support and B2B resources, with enterprise onboarding. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited post scheduling. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Data-driven best posting time from historical engagement. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Organic-vs-paid analysis plus B2B analytics — leads, conversions and ROI — with post-level pipeline attribution and CRM integration. |
| Link tracking | Link tracking for every link in your posts. | UTM click tracking tied to leads and revenue, integrated with your CRM. |
| Data export | Export analytics as a clean, visual PDF. | Custom reports exportable as PDF, PPT and XLS. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI Assist creates and schedules posts automatically; AI-powered social listening tracks brand, competitor and industry mentions. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No built-in trend discovery engine. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Shared media library for team visuals. |
| Academy | Extensive guides on social media fundamentals. | B2B resources — case studies, playbooks and webinars. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Oktopost on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”