A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Oktopost is an enterprise B2B social platform built around social selling and ROI. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Oktopost leans b2B social management.
Last reviewed:
| Feature | WillowThe B2B social engine | OktopostB2B social management |
|---|---|---|
| Location | Ghent, Belgium | London, Grand Rapids and Ramat Gan |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | No free trial; demo on request. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | From $499/month billed annually (Professional); Advanced from $799/month. Final quote depends on team size. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –B2B guidance via case studies, playbooks and webinars on social selling and advocacy; no hands-on coaching. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Customer support and B2B resources, with enterprise onboarding. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited post scheduling. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Data-driven best posting time from historical engagement. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Organic-vs-paid analysis plus B2B analytics — leads, conversions and ROI — with post-level pipeline attribution and CRM integration. |
| Link tracking | Link tracking for every link in your posts. | UTM click tracking tied to leads and revenue, integrated with your CRM. |
| Data export | Export analytics as a clean, visual PDF. | Custom reports exportable as PDF, PPT and XLS. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI Assist creates and schedules posts automatically; AI-powered social listening tracks brand, competitor and industry mentions. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | Trend tracking via AI social listening; no curated content feed. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Shared media library for team visuals. |
| Academy | Extensive guides on social media fundamentals. | B2B resources — case studies, playbooks and webinars. |
Competitor plans, prices and features change often. Always check Oktopost’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Oktopost on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”