A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
NapoleonCat is a social engagement and moderation platform with a unified inbox. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; NapoleonCat leans engagement & moderation.
Last reviewed:
| Feature | WillowThe B2B social engine | NapoleonCatEngagement & moderation |
|---|---|---|
| Location | Ghent, Belgium | Warsaw, Poland |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 14-day free trial of the Expert plan, no card. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | Standard from €79/month: unlimited scheduling and analytics. Pro from €89: social inbox and AI reply suggestions. Expert from €119: auto-moderation and sentiment analysis. Enterprise adds API access and an SLA. Price scales with users and profile slots. Billed yearly. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Help Center, academy and email consultations (Pro+); live chat open to all — no dedicated strategic coaching. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Live chat, a Help Center and an academy; email consultations from Pro. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited post scheduling across platforms. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Best Time to Post recommendations from past engagement data. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Post-level analytics — engagement, reach and follower growth — on a cross-platform dashboard. |
| Link tracking | ✓Link tracking for every link in your posts. | –No built-in URL click tracking. |
| Data export | Export analytics as a clean, visual PDF. | Export analytics as a custom report. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI assistant generates captions, suggests inbox replies and auto-moderates comments, with sentiment detection and message prioritisation. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No dedicated news, RSS or keyword discovery feed. |
| Post inspiration | ✓Best practices and topical calendars for post inspiration. | –Limited AI idea generation; no built-in inspiration feed. |
| Academy | Extensive guides on social media fundamentals. | Help Center guides, tutorials and webinars. |
Competitor plans, prices and features change often. Always check NapoleonCat’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and NapoleonCat on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”