Willow vs Metricool.

Metricool pairs affordable scheduling with strong analytics and ads reporting. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.

Book a free demo See Willow pricing
Choose Willow if

You want the content created and coached, not just measured.

  • Content drafted in your voice — not just scheduled.
  • Unrestricted LinkedIn tagging of people and companies.
  • A dedicated coach who knows your industry.
  • Unlimited scheduling across up to 20 accounts.
Best forAccountants, consultants, HR & recruitment, IT & software and law firms.
Choose Metricool if

You want budget-friendly scheduling with solid analytics.

  • Strong analytics across social and ads.
  • Affordable plans with a free tier.
  • Autolists for evergreen re-posting.
Best forFreelancers and small teams who want analytics-led scheduling on a budget.

A calendar built for consistency.

Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.

app.willow.co / calendar
The Willow platform — content calendar, analytics and post streak in one dashboard.

Feature by feature.

The same criteria, side by side. Willow leans done-for-you content and coaching; Metricool leans analytics & scheduling.

Last reviewed:

Feature WillowThe B2B social engine MetricoolAnalytics & scheduling
Location Ghent, Belgium Madrid, Spain
Getting started & support
Free trial Willow has a 14-day free trial for the social media platform. Free plan (€0, no expiry); paid plans start on the Starter tier.
Pricing Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. Free plan (30 days of analytics + AI assistant). Starter €16–€29/month: unlimited publishing, Canva/Drive and LinkedIn. Advanced €43–€130/month: custom reports, X analytics and role-based collaborators. Prices scale with brand count. Custom plan adds a dedicated account manager. Billed yearly.
Coaching ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. –Human email and real-time support plus Metricool Academy; a dedicated account manager only on the Custom plan — no social coaching.
Support Native English and Dutch support during office hours, plus a dedicated account manager per customer. Human email support and real-time assistance, plus Metricool Academy guides.
Publishing & scheduling
Scheduling Unlimited social media scheduling with no time horizon. Free plan schedules 20 posts/month; paid plans publish unlimited, with an ads and analytics view.
LinkedIn tagging Tag people and companies on LinkedIn without restrictions. LinkedIn mentions depend on the person's privacy settings and on LinkedIn's API language limits.
Best time to post Best time to post recommendations based on years of customer analytics. Best time to post from your own analytics.
Analytics & reporting
Analytics Detailed analytics per channel with clean data visualisation. Detailed analytics per network with clear visualisations; multi-brand comparison via Looker Studio on Advanced.
Link tracking Link tracking for every link in your posts. Smartlinks track clicks and conversions in real time on all posts.
Data export Export analytics as a clean, visual PDF. Custom reports with PDF export.
Content, AI & inspiration
AI & content generation Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. AI generates captions, adds emojis and hashtags, and suggests ideas from platform trends.
News & discovery ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. –No dedicated news, RSS or keyword discovery feed.
Post inspiration Best practices and topical calendars for post inspiration. Trending hashtags, best posting hours and a media library.
Academy Extensive guides on social media fundamentals. Metricool Academy guides and tutorials.

Competitor plans, prices and features change often. Always check Metricool’s own website for the most recent and accurate information.

Want a second opinion?

Ask an AI for an unbiased read.

We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Metricool on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.

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Willow vs Metricool, in short.

Ask us anything
Is Willow a good Metricool alternative? +
If you want posts drafted in your voice and a coach guiding strategy, yes. Metricool is great value for analytics and scheduling, but the content and coaching are on you.
How does pricing compare? +
Metricool is inexpensive but stops at scheduling and analytics. Willow's €289–€545/month, billed yearly, includes the content itself, coaching, analytics and 20 channels.

Compare Willow with other tools.

vs Buffer vs Hootsuite vs Sprout Social all See all comparisons

See Willow on your own business.

A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.

Book a free demo Read customer stories
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”
WS Wouter ScholiersPartner · ACS Accountants