A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Loomly is a friendly brand-and-content calendar with built-in post ideas. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Loomly leans brand & content calendar.
| Feature | WillowThe B2B social engine | LoomlyBrand & content calendar |
|---|---|---|
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 15-day free trial. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching — each with 20 channels and 5 users. | Starter €49/month: 3 users, 12 accounts, unlimited scheduling. Beyond €249/month: 60 accounts, extended AI usage and custom branding. Enterprise (custom): priority support and 61+ accounts. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Tutorials, onboarding and email/chat support; no structured coaching program. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Onboarding assistance plus email and chat support. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited scheduling with approval workflows; no evergreen recycling. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Best Time to Post suggestions from audience engagement and platform data. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Post- and account-level analytics with cross-platform performance dashboards. |
| Link tracking | Link tracking for every link in your posts. | Link tracking via URL shortener and integrations. |
| Data export | Export analytics as a clean, visual PDF. | Custom reports, exportable. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI generates captions, suggests hashtags and offers post optimisation tips. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No RSS or news feed integration. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Post inspirations and an ideas board with trending topics. |
| Academy | Extensive guides on social media fundamentals. | Loomly resources and guides. |
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Loomly on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”