A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
Kontentino is an agency tool centred on client approvals and brand safety. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; Kontentino leans agency approval workflows.
Last reviewed:
| Feature | WillowThe B2B social engine | KontentinoAgency approval workflows |
|---|---|---|
| Location | Ghent, Belgium | Bratislava, Slovakia |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 14-day free trial. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | Starter €49/month (3 users) or €79/month (5 users): 10 profiles. Standard €109/month: 40 profiles, 10 users. Pro €199/month: unlimited profiles, analytics included. Enterprise is custom. Analytics is an add-on below Pro. Billed yearly. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Onboarding and account support; Pro adds a dedicated account manager, extra 1:1 onboarding costs €100/hour. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help Center, tutorials and onboarding videos; guided onboarding on Pro and Enterprise. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Starter schedules 100 posts/month; Standard is unlimited — with multi-stage client approvals. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | ✓Best time to post recommendations based on years of customer analytics. | –No personalised best time to post recommendations. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Analytics is included in Pro and an add-on on Starter and Standard, with performance reports. |
| Link tracking | ✓Link tracking for every link in your posts. | –No built-in URL click tracking for scheduled posts. |
| Data export | Export analytics as a clean, visual PDF. | Custom export reports. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI creates and enhances copy with automatic hashtag suggestions and multilingual captions. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | –No dedicated news, RSS or keyword discovery feed. |
| Post inspiration | Best practices and topical calendars for post inspiration. | Inspirations feature on the Standard plan for creative planning. |
| Academy | Extensive guides on social media fundamentals. | Blog and help docs. |
Competitor plans, prices and features change often. Always check Kontentino’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and Kontentino on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”