A calendar built for consistency.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
ContentStudio is a unified, AI-heavy social management tool with analytics. Willow goes a step further — it drafts content in your voice, tags anyone on LinkedIn, and adds analytics and a dedicated coach.
Willow drops a personalised, quarter-long content calendar straight into your platform — drafted in your voice, ready to review.
The same criteria, side by side. Willow leans done-for-you content and coaching; ContentStudio leans aI social management.
Last reviewed:
| Feature | WillowThe B2B social engine | ContentStudioAI social management |
|---|---|---|
| Location | Ghent, Belgium | United States and Pakistan |
| Getting started & support | ||
| Free trial | Willow has a 14-day free trial for the social media platform. | 7-day free trial of premium features. |
| Pricing | Willow's pricing is straightforward and includes every feature and AI tool. Plans cost €289/month with quarterly coaching or €545/month with monthly coaching, billed yearly — each with 20 channels and unlimited users. | Standard $19/month: 5 accounts, 1 user, analytics. Advanced $49/month: 2 workspaces, 50,000 AI text credits, competitor analytics. Agency Unlimited $99/month: 25 accounts, live training, guided onboarding. Billed yearly. |
| Coaching | ✓Users on a Kickstart or Pro plan get monthly or quarterly coaching with a dedicated expert. | –Academy, help docs and blog; no dedicated strategic coaching. |
| Support | Native English and Dutch support during office hours, plus a dedicated account manager per customer. | Help documentation and an Academy; guided onboarding, live training, priority support and a dedicated account manager on Agency Unlimited. |
| Publishing & scheduling | ||
| Scheduling | Unlimited social media scheduling with no time horizon. | Unlimited post scheduling. |
| LinkedIn tagging | Tag people and companies on LinkedIn without restrictions. | LinkedIn tagging limited to connections and page followers. |
| Best time to post | Best time to post recommendations based on years of customer analytics. | Best time to post recommendations based on engagement data. |
| Analytics & reporting | ||
| Analytics | Detailed analytics per channel with clean data visualisation. | Engagement, reach, clicks and follower-growth analytics for Facebook, Instagram, LinkedIn and Pinterest, with competitor rankings and side-by-side KPI comparison. |
| Link tracking | Link tracking for every link in your posts. | Built-in link tracking with automatic UTM generation and Google Analytics integration. |
| Data export | Export analytics as a clean, visual PDF. | Presentation-ready reports to share with team and clients. |
| Content, AI & inspiration | ||
| AI & content generation | Willow builds custom content calendars and LinkedIn captions (the Willow model) for Kickstart, Pro and Custom plans. | AI Studio writes captions and hashtags and generates visuals and video from text or voice; AI content generation draws on your website, files and brand voice. |
| News & discovery | ✓Ideas from newspapers, RSS feeds and keyword monitors in your dashboard. | Discover finds trending and relevant articles to curate and share, plus RSS feed aggregation. |
| Post inspiration | ✓Best practices and topical calendars for post inspiration. | Discover surfaces trending content to share; also a personal media library. |
| Academy | Extensive guides on social media fundamentals. | Academy with video library and step-by-step tutorials. |
Competitor plans, prices and features change often. Always check ContentStudio’s own website for the most recent and accurate information.
We'd rather you decide on the evidence. Have ChatGPT or Claude compare Willow and ContentStudio on real user feedback: day-to-day effort, content quality, strategic value and cost versus value.
A 30-minute demo, no commitment. We'll model your firm live and show you the calendar, the drafts and the coaching — then you decide.
“Willow delivers what they promise — and they keep making the product better with genuinely useful features like link tracking.”